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The 7 SMS Marketing Metrics You Should Be Tracking 

We almost always check our SMS when we pick up our phones, making it one of the most reliable forms of communication.

Srinivas Gurram | Oct 29, 2024

Diwali Marketing 2024: An In-Depth Analysis of Diwali Trends

As one of India's most significant festivals, Diwali represents a cultural celebration and a golden opportunity for businesses to engage with consumers in meaningful ways.

Srinivas Gurram | Oct 10, 2024

How D2C and B2C Brands are Acing SMS Marketing

With the continued evolution of technology, marketers are always in search of new marketing channels that can drive better results

Sohini Mukherjee | Mar 27, 2024

Boosting News App Engagement: Proven Strategies to Captivate Readers

In a world saturated with information, news apps have become the heartbeat of our daily lives, offering a gateway to the latest updates at our fingertips

Manisha Kumari | Jan 23, 2024

From Teaser to Finale: The OTT User Lifecycle Explained

You've just discovered a new app for watching movies and shows. It promises a world of entertainment at your fingertips. Exciting, right? But what happens next?

Architaa Pandey | Jan 11, 2024

Powerful Engagement Strategies for D2C Brands

The growth in D2C e-commerce has been phenomenal in the past years across the globe. In India alone, more than 800 D2C brands have emerged in a short period,

Sohini Mukherjee | Nov 22, 2023

Mastering User Retention with the Gaming Industry’s Winning Formulas

Let’s rewind the clock a bit. When I was younger, I remember getting hooked on Subway Surfers, an undeniable titan of the mobile gaming scene. It’s an endless-runner game that had my heart racing and my fingers swiping at full speed

Srinivas Gurram | Oct 17, 2023

Hitting a Six: Keeping Customers Engaged During Cricket World Cup 2023

The roar of the crowd, the thrill of the game, and the unity of a nation - the ICC Cricket World Cup 2023 is not just a sporting event; it's a cultural phenomenon in India

Architaa Pandey | Oct 04, 2023

4 Actionable Tactics To Improve Your Product Adoption Rate in Saas

The SaaS industry is one of the fastest-growing industries, and the annual growth rate of the SaaS industry is projected to surpass 17% in 2022

Likitha A | May 17, 2022

How to convert SaaS visitors into customers

Visitors looking for SaaS products are the ideal audience that visits your website or demo as part of sales or marketing efforts. SaaS is a crowded space; a single customer explores multiple SaaS companies before they finalize the deal

Ravi Vaka | Jul 15, 2021

How to cook up Foodtech user engagement and retention strategies?

Among all major industries, we can say quite confidently that the position of Foodtech is pretty strong. Today, it is not only convenient but essential as well to order in as we get accustomed to new trends

Ravi Vaka | Jun 17, 2021

9 Tips to Improve your SaaS Customer Retention

Remember the old video game called Pac-Man? The idea was to eat as many treats before getting hunted down. You also needed to be the last Pac-Man standing and to be able to achieve that,

Ravi Vaka | Apr 28, 2021