Upshot.ai

Fostering, Converting and Scaling Relationships to Create an Exciting Customer Journey

Unravel the future of eCommerce: Blending data science and personalization for a seamless, tailored shopping journey. Elevate customer satisfaction while boosting conversions and lifetime value.

Upshot.ai | E-commerce

Trusted by Top Brands

Upshot.ai | Aditya Birla
Upshot.ai | Kotak Life
Upshot.ai | IndiGo
Upshot.ai | Puma
Upshot.ai | Panini
Upshot.ai | ITC
Upshot.ai | Sony
Upshot.ai | Mann+Hummel
Upshot.ai | Novartis
Upshot.ai | ICICI Lombard
Upshot.ai | Novo Nordisk
Upshot.ai | Amway
Upshot.ai | Ecommerce Results

Our Results

300%YoY increase in revenue
20%Increase in Paying customers
50%Reduction in Cart Abandonments
28%Increase in ARPU
38%Of D30 retention achieved

What usually happens in an eCommerce Business

Upshot.ai | Customer Spend Pyramid
Upshot.ai | Digital Flywheel

A Digital Fly Wheel For Your Business

Like the flywheel inside your car, the digital flywheel for customer engagement powers your business steadily.

  • Every business survives & thrives on core customer actions (e.g., Like & Share, Purchase, Subscribe, Refer)
  • Every time a customer performs them, they turn the flywheel (Flywheels take time to start moving)
  • Engage your customers so they keep performing them (Creativity, strategy, and the right technology platform = easy engagement)

Get Into Your Customers' Hearts And Brains

We have deep expertise in leveraging powerful principles of behavioral psychology to move your customers to action in a way they will LOVE

Upshot.ai | Leveraging Powerful Principles

Important eCommerce goals & KPIs on the Customer Journey

Awareness

KPIs
  • Impressions
  • CPM
  • Brand awareness
  • CTR
Goal
  • Fuel awareness & product discovery

Interest

KPIs
  • Bounce rate
  • Subscription Rate
  • Average time to exit
  • D1–D3 Retention
Goal
  • Increase channel subscription

Consider

KPIs
  • Registration rate
  • Page Depth per user
  • Average session length per user
  • Browse abandonment rate
Goal
  • Increase engagement
  • Reduce search abandonment

Add to Cart or Wishlist

KPIs
  • Abandonment Rate
  • Average Cart Value
  • Average time to purchase
  • Purchase rate
Goal
  • Increase purchase
  • Reduce cart abandonment

Purchase

KPIs
  • Average Revenue Per Paying User
  • Average Order Value
  • Customer Lifetime Value
  • Margin per transaction
  • Purchase frequency per user
Goal
  • Up-sell
  • Increase CLV

Reach Out For Service & Support

KPIs
  • Tickets Created
  • Turnaround time
  • Return / Replacement / Cancellation rate
  • NPS
  • CSAT
Goal
  • Increase satisfaction
  • Improve Customer Experience

Receive & Experience The Product

KPIs
  • CSAT
  • NPS
  • Percentage users giving feedback
Goal
  • Capture more feedback
  • Capture User Generated Content (UGC)

Give Ratings

KPIs
  • Referral rate
  • Referral to conversion rate
  • CSAT
  • NPS
Goal
  • Capture more feedback
  • Increase referrals

Analytics Powers Modern eCommerce

Learn which channels bring the best & worst customers

Upshot.ai | Modern eCommerce Analytics

Execute, Measure, Refine

Integration & Go-Live

The plumbing between your customer facing channels & your analytics and engagement systems

AI & ML Insights

Data scientists dive deep into your data to come up with hidden insights, leading to neat campaign ideas

Campaign Design & Execution

Designing campaign graphics and activating campaigns

Campaign Ideas & Suggestions

Coming up with creative, data-justified campaign ideas & seeking your approval

Measure Campaign Effectiveness

Track campaign reach & performance, uplift in KPIs, share reports, etc

Reflect & Refine

Discuss what went right, what needs improvement, and which hypothesis can be kept or discarded for the next round

Upshot.ai: Offering Unmatched Capabilities

CapabilityUpshot.aiCompetitors
Custom Analytics, Dashboard and Funnels
Segmentation (Basic)
Segmentation (Advanced)
Notification (Push, Email, SMS, In-app)
Basic Surveys

The biggest challenge with older, push-based capabilities has been low user response rates. Overuse causes users to turn off notifications, harming marketing and business objectives.

Beyond notifications, clients have not been equipped with more human-friendly engagement options.

CapabilityUpshot.aiCompetitors
Zero Day Contextual Campaign
Gamification
  • Opinion Polls For Progressive Profiling
  • Games of Luck (Scratch Cards, Spin The Wheel, etc.)
  • Edugames
  • Badges
  • Reward Point Engine
  • Personalized Offers
Fresh Feedback
  • Contextual in-app Micro Surveys
  • Usage triggered App & Feature Ratings
  • App Store & Play Store Ratings Control
User Awareness Building
  • Tutorials
  • Screen Tips
Personalized in-app ads for self & partner
Build your own engagement activity

These capabilities create a PULL factor for users using human behavior & motivational psychology techniques.

Guide

A Quick Guide to eCommerce Gamification

Enhance your eCommerce journey with the exciting world of gamification. Understand the essence of gamification and its implementation..

Related Resources

Ready to transform your eCommerce engagement? Let's talk.