Personalization

Have you ever felt like your phone knows you even better than your closest friend? One minute, you are just scrolling through some sneakers and then—out of nowhere—your

Manisha Kumari | Mar 19, 2025

Ramadan is a month of great significance for Muslims worldwide. Ramadan marketing provides a unique opportunity for brands to connect with the people.

Manisha Kumari | Mar 11, 2025

Today's consumers connect with brands through various platforms. Websites, mobile apps, social media, emails, and even old physical stores! It's a lot.

Manisha Kumari | Feb 25, 2025

In a world where users expect convenience at their fingertips, whether ordering food or managing finances, apps are designed to simplify our lives.

Srinivas Gurram | Feb 04, 2025

Our contemporary audiences do not require only goods or services; they need experiences that correspond to their intuition. That's where personalized communication

Manisha Kumari | Jan 16, 2025

Imagine knowing precisely how your customers behave, what motivates them to purchase your product and tailoring your marketing efforts to suit their needs best

Vibhor Dubey | Nov 14, 2024

Imagine you’re running a café. Every day, you see a mix of regulars and new faces. To keep your business thriving, you need to understand what makes your customers...

Architaa Pandey | Jul 11, 2024

The key to captivating your mobile-first audience isn't just about firing off messages at random—it's about crafting them with precision and personal touch

Architaa Pandey | May 07, 2024

Imagine scrolling through endless apps on your phone. All of them seem okay, but none of them grab your attention. You just want something that feels made for you and understands what you need

Kaustuv Dwivedi | Apr 03, 2024

Imagine receiving a book recommendation from an online store that perfectly matches your interests, and it feels like it was handpicked by a close friend who knows your reading habits inside and out

Architaa Pandey | Mar 21, 2024

Have you ever wondered why some brands seem to understand your needs perfectly, offering exactly what you want when you want it? Or you've been amazed by how a simple online shopping experience can feel so personal

Likitha A | Feb 20, 2024

We know the age-old debate between generic and personalized messaging continues to shape how businesses connect with their audiences

Srinivas Gurram | Jan 19, 2024