Personalization

Diwali Bonanza: Optimizing Push Notifications for Festive Offers

Lights, sweets, and a riot of colors – it’s that time of the year again! Diwali, the festival of lights, is one of the most vibrant and celebrated festivals in India

Manisha Kumari | Sep 16, 2025

Top Re-Engagement Email Examples To Win Back Customers

People stop opening your emails. That does not mean they left for good. Re-engagement emails give you a way back.

Manisha Kumari | Aug 12, 2025

What Are Power Users & Why Are They Critical for Your Business Growth

Did you know that just 20% of users often account for 80% of your engagement and revenue? These top-tier individuals, usually referred to as power users

Srinivas Gurram | Jul 17, 2025

Fintech Push Notifications: How to Engage Users in Real Time

Imagine this: you get a ping from your finance app—“Hey there, your investment in Axis Bluechip Fund is up 3.2% today. Great job!”

Manisha Kumari | Jun 19, 2025

Top Re-Engagement Email Examples That Work

We’ve all been there. That inbox you once checked daily is now a graveyard of “Read” notifications and unopened offers.

Manisha Kumari | Jun 12, 2025

Transactional Emails vs. Promotional Emails: What’s the Difference?

When it comes to email marketing, not all emails are created equal. If you’re building an innovative communication strategy, it’s critical to understand the

Manisha Kumari | May 27, 2025

Boosting Conversions with Personalized Push Notifications in eCommerce

Imagine receiving a message that feels like it was crafted just for you, highlighting a product you left in your cart or a deal on something you love.

Kaustuv Dwivedi | May 15, 2025

Personalized Push Notifications: The Future of Customer Engagement in Fintech

Let’s be honest — most push notifications are annoying. You know, generic messages, bad timing, and absolutely zero relevance. Now think about the last time you got a

Manisha Kumari | May 08, 2025

Optimizing Push Notification Metrics for Smarter Campaigns 

In the mobile-first era, where our smartphones are rarely out of sight and often feel like an extension of ourselves, push notification metrics have evolved into one of the

Manisha Kumari | Apr 24, 2025

5 Ways to Reduce Cart Abandonment Using Push Notifications

Imagine spending hours curating the perfect product lineup, optimizing your checkout process, and launching engaging ad campaigns

Manisha Kumari | Apr 15, 2025

Mobile Customer Engagement: Top Strategies and Examples

Have you ever felt like your phone knows you even better than your closest friend? One minute, you are just scrolling through some sneakers and then—out of nowhere—your

Manisha Kumari | Mar 19, 2025

Maximizing Ramadan Marketing: Tips for Brand Success

Ramadan is a month of great significance for Muslims worldwide. Ramadan marketing provides a unique opportunity for brands to connect with the people.

Manisha Kumari | Mar 11, 2025