Building an excellent application is one thing; engagement and retention are another. According to Appiterate, “annoying notifications” is the most significant reason users uninstall an application. However, thinking of it as a form of spam and not using it would be an even bigger disaster. Push Notification is definitely one of the most effective techniques to improve your user engagement and retention metrics. At least that is what research says - According to a global-marketing company, 70% of users find notifications valuable, and 43% would most likely use an app that sent them to push notifications. On the other hand, only 32% of app users disable push notifications.

Unfortunately, this technique is underused, or rather used but inappropriate. If made relevant, push notifications can be a boon to a user - imagine you got on a train just because you had received a push one hour before the train time, warning you of some road closure on your route!

Upshot’s powerful segmentation will make sure your push is extremely relevant and context-driven. Here are four important tips to remember while sending a push.

Talk to our app strategist to better understand how we strategize push for our existing clients. Schedule a call.

Also read: Push Notifications for 2021: Do's and Dont's

About Upshot.ai :

Upshot.ai is an omnichannel, user engagement, and gamification platform that helps digital product owners and marketers improve their product adoption and conversions. Fortune 1000 companies such as GE, UHG, Puma, Sony, ITC, Tenet healthcare are using Upshot.ai and observed a massive increase in product adoption YoY increment in revenues.

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Push Notifications – Using them the right way

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