It’s been a while since I started working with Upshot.ai. Suppose there is one thing I admire or that makes it better compared to many of its competitors. In that case, it is how seamlessly Upshot.ai has consolidated various user engagement options as a single tool.

There are many tools in the market for sending push notifications, promoting emails, Gamification, and implementing rewards and loyalty on top of user journey modules. But if a business needs to opt for these, they have to plan budgeting for dozen-plus tools to enable all these features to their end-users. Every tool offers something, but only a part of user engagement is solved, and the worst part is that we cannot draw a single picture of our customers or figure out their behavior with multiple tools.

Thus Upshot.ai has emerged as a single-stop solution for all customer engagement needs as an omnichannel user engagement tool. So that all your customer data is unified across the channels. In addition, embedded analytics within the tool helps businesses track their users in monitoring mode to predict churn or conversion.

Upshot.ai is not just limited to planning user engagement campaigns and monitoring them; businesses can also design automated user journeys with the help of triggers, conditions, actions, and time-bounders in a drag-and-drop interface. Isn’t it fabulous?

We would like to demonstrate Upshot.ai's capabilities for you, and you should feel free to compare us with any other omnichannel user engagement tools out there.

1. Customer Analytics and Insights

Upshot.ai analytics dashboard provides access to 50 plus off-the-shelf reports that include sessions, screen views, retention, crash logs, user activity, user profile, events usage, and many more. Every report can be viewed for a defined period and downloaded for further analysis, provided your dashboard role supports downloading existing reports data. From funnels to journey analytics, everything can be viewed as a report to evaluate user behavior and product performance.

Custom reports can be configured on the fly with the available events and attributes per the business needs. Action reports can be used to evaluate the performance of each action campaign rolled out for the user base. Funnels deliver insights on the leaky buckets and conversion rate at each stage of the user journey.

2. Segmentation and live engine rule

Using Upshot.ai, businesses can segment users based on online and offline data and campaign response data. Segments are updated dynamically and based on the conditions defined to qualify for a particular segment; users are automatically channeled to that segment as long as the segment is active.

In addition, live rules are real-time; segments can have a buffer time to refresh and get updated, whereas live rules qualify users in real-time to showcase user engagement actions without any time delay. They are so catering to personalizing user experiences in real time!

3. Onboarding tools

Onboarding tools are used to swiftly onboard the users onto the platform and guide them to make the first impression an everlasting good impression. Tutorials, Screentips, and Splash screens can be used as part of user onboarding campaign plans.

Tutorials can be configured to provide dynamic in-app guidance in the form of Interactive, Carousel, Video, Audio, Gif, and Image-based tutorials within your product.

Screen tips can be configured dynamically with animated effects created using a WYSIWYG interface. These screen tips can guide users with necessary information on necessary mobile/web screens.

Splash screens are full-length banner images that splash onboard users with a surprise gift or simply a grand welcome message.

4. User engagement tools

Personalized messaging is the key to building relationships with customers, and here is the list of messaging tools to engage your users at your best. These channels include push notifications, in-app messages, Email messaging, SMS, and Whatsapp.

Possibly these channels are more than enough for any business to communicate with their user base personally, and we at Upshot.ai have covered them all with high delivery rates and free ready-made, customizable templates to get started with.

5. Gamification tools

Gamification tools help create viral loops of user engagement, and Upshot.ai has got a massive library of 100+ minigames accompanied by all gamifying elements of business use cases. Badges, opinion polls, trivia, leaderboards, and custom actions can help you gamify your user experiences at their best.

6. Feedback and NPS

Voice of the customer is crucial to define the roadmap or future strategy of any business. With Upshot.ai, you can run micro surveys, rating requests, and NPS campaigns timely to figure out the pulse of the users and plan the strategy accordingly. Thus collecting user feedback and working on the provided feedback makes users feel essential and increases brand value with time.

7. Rewards and Loyalty tools

Rewards help you create value for every user interaction that happens on your product, and the users get rewarded for constantly exploring your product. Thus it’s pretty beneficial for both businesses and users.

Using Upshot.ai, you can reward virtual points/coins to your users, set loyalty tiers, and configure rules to reward users based on their behavior. Offers can also be configured with control over who can claim and how many times. Thus we got all scenarios of rewarding a user covered with our rewards module.

8. Features Enabling Upsell and Cross-sell

As behavioral data, demographics, and transactional data are readily available, it is easier to target users with personalized ads within the product. These ads can help businesses Upsell and Cross-sell different products to boost their ROI.

9. Prediction and ML-driven Insights

ML is trending everywhere. Because of its ability to study existing data and predict future trends, Machine Learning started to emerge as a game-changer in many industries. The ability to anticipate customers before they churn based on their interactions and behavior and work on different strategies to engage them better and convert rather than churn is enormous.

With Upshot.ai, you can do all this at your fingertips, and the best part is you don’t even need a machine learning expert to do this for you. The tool will take care of everything. Isn’t it awesome?

10. Data Management

With GDPR in place, we are happy to share that we are compliant with all data management best practices that qualify us to be a working partner for global top 500 companies. We value our customers and their data and are bound to maintain necessary security measures so that our clients can focus more on business objectives than data management.

We facilitate businesses to view live events to find real-time user interactions in the recent 30-minute window to view their user interactions on the fly. There is a place to store all media called Media Manager on the dashboard, which can help you maintain a repository of creatives for all your digital campaigns. You can import data from various sources and export downloaded.

11. Journey Builder

Journeys are the automated user engagement campaigns in a row that are initiated by triggers and followed by conditional statements. A trigger can be any interaction from the user’s end. Then, every two steps are separated by a conditional flow statement that uses aggregates and values to direct the flow of the user journey. Thus Journeys are a great option to automate user flows and measure success at each step of the process.

Conclusion

We all have unique requirements that make us turn to various tools for user engagement. Thus, whatever might be your user use case for customer engagement, we got you covered. Our customer success team will help you achieve every goal you have set, and in the process, you get to study your user’s behavior and strategies to retain, engage and boost your ROI.

There is a lot that can be done, and the sky is the only limit. Above all, none of these break the bank for you as; we have pricing plans suitable for any business. Hence, if you wonder how it all works, don’t hesitate to book a demo with us today.

Also read: How personalized recommendations recommend your e-commerce sales

About Upshot.ai:

Upshot.ai is an omnichannel, user engagement, and gamification platform that helps digital product owners and marketers improve their product adoption and conversions. Fortune 1000 companies such as GE, UHG, Puma, Sony, ITC, and Tenet Healthcare are using Upshot.ai and observed a massive increase in product adoption and YoY increment in revenues.

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