Retention

According to Statista, as of 2024, only about 2.1 percent of Android users continue using an app 30 days after installing it. In contrast, many users abandon an app

Manisha Kumari | Mar 25, 2025

Have you ever felt like your phone knows you even better than your closest friend? One minute, you are just scrolling through some sneakers and then—out of nowhere—your

Manisha Kumari | Mar 19, 2025

Though it is 2025 or beyond, one concept remains timeless in the business landscape: customer retention. It's the lifeblood that sustains the company's growth and

Srinivas Gurram | Feb 27, 2025

Picture this: You've got a favorite coffee shop, one where the barista knows your name and your go-to order. Now, imagine one day...

Architaa Pandey | Jul 25, 2024

Are you struggling to keep your customers from leaving? Reducing customer churn is a crucial goal for any business aiming to sustain growth and profitability...

Architaa Pandey | Jun 05, 2024

In a world with apps for every imaginable purpose, how do those designed for occasional use survive and thrive? How can product owners or developers ensure that an app

Likitha A | Mar 05, 2024

Imagine a café where the owner knows not just your order, but also your name and your preferred table, making you feel valued and understood. This personalized touch transforms a simple coffee run into a ritual

Architaa Pandey | Feb 21, 2024

Let’s rewind the clock a bit. When I was younger, I remember getting hooked on Subway Surfers, an undeniable titan of the mobile gaming scene. It’s an endless-runner game that had my heart racing and my fingers swiping at full speed

Srinivas Gurram | Oct 17, 2023

You've successfully acquired new customers for your business, and the initial excitement is palpable. You've put endless hours, hard work, and passion into attracting these users to your product

Likitha A | May 18, 2023

Direct-to-Consumer(D2C) marketing has been on the rise for the last few years, especially during the pandemic when online purchases replaced traditional in-person purchases

Srinivas Gurram | Sep 29, 2022

Keeping customers close to your travel and hospitality apps in 2022 is the holy grail for travel marketers worldwide. It is due to increased competition and the industry being on the cusp of a new golden age

Architaa Pandey | Sep 27, 2022

Do you think it is possible to grow your app and business without adding a dime to your budget? Well, it is, and if you are wondering what the answer is, app retention!

Likitha A | Aug 23, 2022