Customer Engagement

The insurance industry is not exactly associated with the most positive emotions from the customer's point of view. It is generally considered a "low-touch" industry,

Shehnaz Abdul Jabbar | Mar 22, 2022

User engagement. This quote perfectly describes the situation of a new app in the App Store. Extensive marketing and advertising can finally lead to an app download,

Ravi Vaka | Oct 06, 2021

When the pandemic began, the usage of digital wallets surged to 83%, and pundits projected the fintech industry would be worth over $10 trillion a year by 2025 (TelecomTV, 2021

Ravi Vaka | Oct 04, 2021

Every business aims at building scalable and sustainable growth products. But the Play Store and Marketplaces are crowded with millions of such products solving a great problem but never made it big because of the usability issue

Ravi Vaka | Sep 16, 2021

Marketers need to increase engagement through habit-forming loops are present in a product. Users tend to buy products assuming that the product meets certain business needs in the right way

Ravi Vaka | Sep 13, 2021

It's tempting to think of user acquisition as the most crucial statistic for evaluating mobile app success, but even high download rates aren't worth much without active users

Ravi Vaka | Sep 09, 2021

These days every customer interaction is a result of customer insights to drive engagement. Many wonder what happens behind the screens where the end-user interacts with the product/app

Ravi Vaka | Aug 09, 2021

To engage is to interact with the users. But sometimes, conversations become obsolete and one-sided, where the users ignore any sort of communication from the brand

Ravi Vaka | Aug 02, 2021

Today, most companies have ventured into the subscription economy for survival. To engage users in the right way without annoying them is making huge money by amplifying the subscription rate

Ravi Vaka | Jul 26, 2021

Visitors looking for SaaS products are the ideal audience that visits your website or demo as part of sales or marketing efforts. SaaS is a crowded space; a single customer explores multiple SaaS companies before they finalize the deal

Ravi Vaka | Jul 15, 2021

Among all major industries, we can say quite confidently that the position of Foodtech is pretty strong. Today, it is not only convenient but essential as well to order in as we get accustomed to new trends

Ravi Vaka | Jun 17, 2021

The customer or user is the key for any business in the world. It is the requirements of customers, upon which businesses are built and it’s the customer and their purchase behavior that helps businesses achieve success

Ravi Vaka | May 21, 2021