Customer Engagement

How to improve user engagement and retention in EdTech?

With the advancement of digital technology, the EdTech industry has been growing steadily over the past few years. The unprecedented COVID-19 resulted in a sudden growth in online learning and became the major driver of EdTech development

Srinivas Gurram | Jun 21, 2022

How to measure and grow Active Users in BFSI?

Technology has been revolutionizing every passing day, and the trends for various industries have been evolving. Meanwhile, things have changed in the banking and finance industry too

Shehnaz Abdul Jabbar | May 10, 2022

5 Ways to Improve Customer Engagement in Banking in 2022

Customer engagement in banking is not something we do for fun. Even as adults, we still find ourselves stuck in the world of numbers and compound interests

Shehnaz Abdul Jabbar | Apr 14, 2022

How to trigger Behavioral Changes in users using Gamification

Shehnaz Abdul Jabbar | Apr 07, 2022

How can Insurance companies tackle the long silence between engagements with their Customers

The insurance industry is not exactly associated with the most positive emotions from the customer's point of view. It is generally considered a "low-touch" industry,

Shehnaz Abdul Jabbar | Mar 22, 2022

10 user engagement tips to supercharge your app for success

User engagement. This quote perfectly describes the situation of a new app in the App Store. Extensive marketing and advertising can finally lead to an app download,

Ravi Vaka | Oct 06, 2021

How to drive more transactions and keep customers engaged for your fintech app

When the pandemic began, the usage of digital wallets surged to 83%, and pundits projected the fintech industry would be worth over $10 trillion a year by 2025 (TelecomTV, 2021

Ravi Vaka | Oct 04, 2021

What is Product Adoption? What are the key indicators for success?

Every business aims at building scalable and sustainable growth products. But the Play Store and Marketplaces are crowded with millions of such products solving a great problem but never made it big because of the usability issue

Ravi Vaka | Sep 16, 2021

What is value gap? How to increase engagement by creating habit-forming loops

Marketers need to increase engagement through habit-forming loops are present in a product. Users tend to buy products assuming that the product meets certain business needs in the right way

Ravi Vaka | Sep 13, 2021

8 Strategies to Boost App User Engagement

It's tempting to think of user acquisition as the most crucial statistic for evaluating mobile app success, but even high download rates aren't worth much without active users

Ravi Vaka | Sep 09, 2021

How customer insights can drive engagement

These days every customer interaction is a result of customer insights to drive engagement. Many wonder what happens behind the screens where the end-user interacts with the product/app

Ravi Vaka | Aug 09, 2021

How to re-engage mobile app users

To engage is to interact with the users. But sometimes, conversations become obsolete and one-sided, where the users ignore any sort of communication from the brand

Ravi Vaka | Aug 02, 2021