Customer Loyalty

Diwali Bonanza: Optimizing Push Notifications for Festive Offers

Lights, sweets, and a riot of colors – it’s that time of the year again! Diwali, the festival of lights, is one of the most vibrant and celebrated festivals in India

Manisha Kumari | Sep 16, 2025

Top 7 Benefits of Customer Loyalty Programs for Ecommerce Businesses

While the pursuit of new customers dominates marketing conversations, the numbers reveal a different truth: customer retention delivers 5 to 25 times

Kaustuv Dwivedi | Aug 20, 2025

Top Re-Engagement Email Examples To Win Back Customers

People stop opening your emails. That does not mean they left for good. Re-engagement emails give you a way back.

Manisha Kumari | Aug 12, 2025

Ecommerce Loyalty Programs: Best Practices and Trends for 2025

With so many ecommerce options available, customers can switch brands with a single click. In 2025, simply offering discounts will no longer be enough to keep them

Srinivas Gurram | Aug 05, 2025

What Are Power Users & Why Are They Critical for Your Business Growth

Did you know that just 20% of users often account for 80% of your engagement and revenue? These top-tier individuals, usually referred to as power users

Srinivas Gurram | Jul 17, 2025

Fintech Push Notifications: How to Engage Users in Real Time

Imagine this: you get a ping from your finance app—“Hey there, your investment in Axis Bluechip Fund is up 3.2% today. Great job!”

Manisha Kumari | Jun 19, 2025

5 Ways to Reduce Cart Abandonment Using Push Notifications

Imagine spending hours curating the perfect product lineup, optimizing your checkout process, and launching engaging ad campaigns

Manisha Kumari | Apr 15, 2025

Mobile Customer Engagement: Top Strategies and Examples

Have you ever felt like your phone knows you even better than your closest friend? One minute, you are just scrolling through some sneakers and then—out of nowhere—your

Manisha Kumari | Mar 19, 2025

Everything you need to know about the NPS formula!

Have you ever wondered what your customers really think about your product or service? Sure, you can track reviews and conduct surveys, but how do you capture the essence of their loyalty and satisfaction?

Architaa Pandey | Oct 08, 2024

Guest Post: Top 6 Customer Loyalty Strategies for 2024

We all know about OTT platforms, but the one that immediately sparks our interest is NETFLIX. How did NETFLIX grow from a DVD rental media to 272 billion USD now? Though people talk about their aggressive marketing strategies, they also invest a lot in retaining their customers.

Gowri Ramkumar | Jul 31, 2024

Top 10 Best Loyalty Programs: Lessons from Leading Brands

Have you ever stopped to think about why certain brands become a part of your daily life? Why do some apps draw you back...

Likitha A | Jul 03, 2024

Winning Customer Loyalty in Retail [A Comic]

In this engaging comic, we explore the journey of Sara Bennett, the innovative owner of Sara's Coffee House, and her successful customer loyalty program in retail. Watch as Carl Dawson from "Sips & Sweets" peeks across the street, intrigued by the continuous stream of customers entering Sara’s café

Likitha A | May 08, 2024