eCommerce & Retail

App Retention Strategies for Retail and D2C

Direct-to-Consumer(D2C) marketing has been on the rise for the last few years, especially during the pandemic when online purchases replaced traditional in-person purchases

Srinivas Gurram | Sep 29, 2022

5 tips to reduce Customer Acquisition Costs for D2C eCommerce Brands

Over the last decade, the direct-to-consumer (D2C) eCommerce industry has seen a monumental shift and has grown exponentially. Now, the D2C brands are radically changing consumer expectations and priorities

Likitha A | Sep 06, 2022

How to optimize and improve customer journey in eCommerce

Over the decade, the eCommerce sector has grown from a concept of brick-and-mortar retail to a shopping environment. With new ecommerce players emerging in the market,

Srinivas Gurram | Jun 30, 2022

Top effective customer retention strategies in retail

What do the top retailer businesses have in common that helps them grow and sell more? The answer is: repeat customers. But to get those customers,

Shehnaz Abdul Jabbar | Jun 28, 2022

How to Boost Customer Lifetime Value in eCommerce

eCommerce is a highly competitive space, and retaining a customer has become more difficult than ever after the pandemic. According to Kissmetrics

Likitha A | Jun 27, 2022

Key metrics to measure the health of your eCommerce business

Ecommerce is a cutthroat industry, and thanks to the pandemic, it’s only getting more competitive. As an eCommerce business owner, you might spend a lot of time working to make your eCommerce business run as smoothly as it possibly can.

Shehnaz Abdul Jabbar | Jun 16, 2022

D2C model: Top D2C brands and what you can learn from them

If you haven’t already heard of the DTC business model or D2C brands, then don’t worry — you probably already know what they are, and you’ve probably already shopped from a DTC brand before, too

Shehnaz Abdul Jabbar | Mar 01, 2022

How Intrinsic Motivation helps to boost eCommerce purchases

Think about the last time you went shopping. Just yesterday, I bought a panda-shaped coffee mug because it was adorable. The minute I saw it, I put it in my cart

Shehnaz Abdul Jabbar | Feb 22, 2022

Top eCommerce gamification strategies to revolutionize the shopping experience

“Games are the only force in the known universe that can get people to take actions against their self-interest, predictably, without applying force.”

Shehnaz Abdul Jabbar | Nov 10, 2021

Why personalization matters for ecommerce customer engagement

80% of shoppers are more likely to buy from a company that offers personalized experiences (Epsilon). That’s a significant percentage of users, isn’t it?

Ravi Vaka | Aug 26, 2021

How Personalized product recommendations impact your eCommerce Sales

Do you think it's always good to have many options? In 2004, American psychologist Barry Schwartz wrote a book called "The Paradox of Choice," where Barry argues that eliminating consumer choices can significantly reduce anxiety for shoppers

Kaustuv Dwivedi | Jun 23, 2021

How can Loyalty program improve CLTV in eCommerce?

If you've been in the ecommerce business long enough, you will know the pain of one-time customers and how difficult it is to retain customers in the long run

Kaustuv Dwivedi | Jun 16, 2021