eCommerce & Retail

With eCommerce becoming crucial for retail business leaders to drive revenue and greater customer engagement the world over,

Ravi Vaka | Apr 08, 2021

Gamification is the process of using game design elements in non-game contexts. It uses a sense of rewards and achievement to encourage to take the desired action

Ravi Vaka | Apr 05, 2021

According to the Harvard Business Review, 73 percent of shoppers tend to shop on more than one channel. These customers have a whooping 30 percent higher lifetime value than their single-channel counterparts

Ravi Vaka | Mar 25, 2021

Customer engagement is a measure of business interaction with its customers on a variety of channels across touchpoints. Superior customer engagement leads to strong customer relationships and business growth.

Upshot.ai Team | Mar 22, 2021

We all know that a one-size-fits-all marketing strategy is no longer a best practice. Every customer is unique. When we define a customer, the persona includes user interests, behavior, device variability

Ravi Vaka | Mar 11, 2021