eCommerce & Retail

How to Adapt Technological Shift with Confidence: Omnichannel Retail Experience

COVID-19, as a pandemic, left the world with the worst, and it continues to do so in 2021 as well. With positive cases reported across the globe,

Ravi Vaka | May 03, 2021

How to Win Retail Customer Engagement in the World of Instant Gratification

We are living in a world of instant gratification. As the internet speeds get better, the more impatient we become. Being able to get everything at the cost of a few clicks and quick scrolls,

Ravi Vaka | Apr 22, 2021

How to Incentivize Loyal Customers in the eCommerce Business

With eCommerce becoming crucial for retail business leaders to drive revenue and greater customer engagement the world over,

Ravi Vaka | Apr 08, 2021

How To Boost Your eCommerce Sales Using Gamification

Gamification is the process of using game design elements in non-game contexts. It uses a sense of rewards and achievement to encourage to take the desired action

Ravi Vaka | Apr 05, 2021

Trends Shaping Future of Omnichannel Engagement in Retail

According to the Harvard Business Review, 73 percent of shoppers tend to shop on more than one channel. These customers have a whooping 30 percent higher lifetime value than their single-channel counterparts

Ravi Vaka | Mar 25, 2021

How to Create Sustainable Customer Engagement for an Ecommerce Platform

Customer engagement is a measure of business interaction with its customers on a variety of channels across touchpoints. Superior customer engagement leads to strong customer relationships and business growth.

Upshot.ai Team | Mar 22, 2021

Ecommerce customer segmentation: A beginner’s guide to driving Ecommerce sales with targeted marketing

We all know that a one-size-fits-all marketing strategy is no longer a best practice. Every customer is unique. When we define a customer, the persona includes user interests, behavior, device variability

Ravi Vaka | Mar 11, 2021