FinTech & BFSI

5 Ways to Re-engage Inactive Users in BFSI

As the number of applications continues to grow for consumers, it becomes difficult for companies to acquire and retain users. Mobile users want an easy and fast experience yet powerful and engaging enough to satisfy

Srinivas Gurram | Jul 22, 2025

How to Build Winning Fintech Marketing Campaigns

The fintech revolution is reshaping the way consumers save, spend, invest, and borrow. With global fintech revenues projected to exceed $1.5 trillion by 2030

Srinivas Gurram | Jun 24, 2025

Fintech Push Notifications: How to Engage Users in Real Time

Imagine this: you get a ping from your finance app—“Hey there, your investment in Axis Bluechip Fund is up 3.2% today. Great job!”

Manisha Kumari | Jun 19, 2025

Gamification in Fintech: Top 5 Fintech Gamification Examples To Level Up in 2025

Fintech has emerged in the 21st century, and people worldwide are now intrigued to know more about finance and understand the value of financial management

Manisha Kumari | Jun 05, 2025

Personalized Push Notifications: The Future of Customer Engagement in Fintech

Let’s be honest — most push notifications are annoying. You know, generic messages, bad timing, and absolutely zero relevance. Now think about the last time you got a

Manisha Kumari | May 08, 2025

Decoding CRED: When Buzz Doesn’t Mean Business Success

Let's start this blog by saying that WE LOVE CRED! Occasionally, a company like CRED comes and just lifts the benchmarks for creating an app. CRED has shaken fintech with its eye-catching marketing campaigns and unique brand personality

Kaustuv Dwivedi | May 23, 2024

How to Drive Growth for BFSI Brands through Website Personalization

These days, everyone's hopping on the online banking bandwagon. Did you know a whopping 73% of people globally are checking their accounts online every month?

Architaa Pandey | Jan 18, 2024

Engaging Users on Personal Loan Apps in India

With a paradigm shift in the Indian banking landscape over the past decade, the lending ecosystem has undergone a transformative change. 

Sohini Mukherjee | Sep 21, 2023

Guest Post: Personalization and Customization: The Key To FinTech Engagement

There is no end to the astronomical rise of financial technology (FinTech). More businesses are starting to use it to gain a competitive advantage. According to Statista

Sally Leslie | Aug 31, 2023

BFSI Push Notification Mistakes to Avoid

As technology continues to shape how we interact, push notifications have emerged as a powerful tool, enabling businesses to seamlessly engage customers, provide timely updates, and enhance their overall journey

Srinivas Gurram | Aug 10, 2023

6 Critical Customer Engagement Mistakes to Avoid in BFSI Companies

Digital transformation has dramatically reshaped the Banking, Financial Services, and Insurance (BFSI) sector. Technological advancements, changing regulations,

Architaa Pandey | Jul 20, 2023

Best performing In-App Message Templates for BFSI

Banking and financial apps are the third most used apps after social media and weather. This is because people rely on digital banking services and online payments for their day-to-day financial needs over lengthy queues and confusing paperwork

Architaa Pandey | May 09, 2023