FinTech & BFSI content
Top 3 Tips for growing your Personal Finance App
Financial literacy has increased now more than ever. People are aware that savings and investments are essential, but unlike before, there is no need to dig through piles of receipts or go through tedious processes to organize finances
Likitha A | Apr 05, 2022
How Banks can use Mobile Banking Apps to Cross-sell and Upsell
Acquiring a new customer is far more expensive than retaining an existing customer. Customer loyalty comes into the picture here as your loyal customers use your app more frequently when compared to new ones
Likitha A | Mar 25, 2022
How can Insurance companies tackle the long silence between engagements with their Customers
The insurance industry is not exactly associated with the most positive emotions from the customer's point of view. It is generally considered a "low-touch" industry,
Shehnaz Abdul Jabbar | Mar 22, 2022
Tips to improve adoption of mobile banking apps
The banking industry has been urging its customers to use digital channels such as mobile and Internet banking for several years now
Srinivas Gurram | Mar 15, 2022
How to improve Mobile Banking App Feature Adoption
The world is constantly changing, improving, and adjusting to our needs and desires. Everything from how we buy, sell, and pay is changing. So how have things changed for boring and time-consuming banking processes
Likitha A | Mar 10, 2022
How can we make digital banking exciting to users by applying gamification?
Well, demand from customers and ever-changing technology have had a significant impact on how banks do business. Not to mention how they keep ahead of the competition
Shehnaz Abdul Jabbar | Mar 08, 2022
Fintech Marketing in 2022: Trends, Ideas, and Strategies
Technology has always made things easy, simple, and interesting for us. It has also changed the game for financial services and fintech marketing, which are usually monotonous and tiresome
Likitha A | Mar 03, 2022
How to drive more transactions and keep customers engaged for your fintech app
When the pandemic began, the usage of digital wallets surged to 83%, and pundits projected the fintech industry would be worth over $10 trillion a year by 2025 (TelecomTV, 2021
Ravi Vaka | Oct 04, 2021
Future of customer onboarding in banks
Creating a lasting first impression in banking starts with a stellar customer onboarding journey. Learn how banks can gain an edge by embracing digital technologies and building an onboarding journey focused on delivering the ultimate user experience to new clients.
Ravi Vaka | Sep 06, 2021
Transforming the Retail Banking Experience with Gamification
Retail Banking Gamification is a hot topic amongst financial marketers these days and is a killer tool to grab attention, broaden the client base, and provide an amazing user experience
Upshot.ai Team | May 24, 2021
Impact of AI on the Insurance industry in 2021
Artificial Intelligence (AI) is increasingly making a major impact on almost every industry today. Thanks to its innovative usage, we can look forward to a future where humans can concentrate on the decision-making processes and leave routine tasks to automation
Ravi Vaka | May 05, 2021
Navigating Insurance Customer Engagement Evolution to Become the Industry Leader
In today’s digital world, ‘customer engagement’ has achieved a very prominent spot, especially in the insurance sector. We can instantly relate customer engagement to Amazon for providing a unique and hassle-free experience to customers,
Ravi Vaka | Apr 29, 2021