Industry Stories content
Ecommerce customer segmentation: A beginner’s guide to driving Ecommerce sales with targeted marketing
We all know that a one-size-fits-all marketing strategy is no longer a best practice. Every customer is unique. When we define a customer, the persona includes user interests, behavior, device variability
Ravi Vaka | Mar 11, 2021
6 Ways to Improve Your Customer Engagement and Retention in Insurance Sector
Customer behavior across industries is changing due to technological advances. With changing times, customer expectations, especially from the insurance industry, have evolved and compelled insurers to revamp their product and services.
Ravi Vaka | Feb 24, 2021
6 SaaS Trends to Follow in 2022 for Product Success
The Software as a Service (SaaS) market has grown considerably over the past few years. It is expected to expand as more individuals and corporations become aware of SaaS’s varied range of benefits
Upshot.ai Team | Dec 23, 2020
“The 6 Nudges rule” to influence consumer behavior
The dream is to get customers to do what you want. Isn’t it? Aren’t we all trying to do this ultimately? Influencing consumer behavior could be making them buy our product, register on our website or simply push the door and enter our retail store
saloni | Mar 14, 2018