Marketing Solutions content
Hitting a Six: Keeping Customers Engaged During Cricket World Cup 2023
The roar of the crowd, the thrill of the game, and the unity of a nation - the ICC Cricket World Cup 2023 is not just a sporting event; it's a cultural phenomenon in India
Architaa Pandey | Oct 04, 2023
Maximizing Average Order Value: Hacks and Best Practices
eCommerce apps are increasing by the day, and the race to grab the customer's attention is fierce and fast. But how do you entice them to spend more once you have their attention?
Likitha A | Oct 03, 2023
Crafting Exceptional Customer Experiences: The Journey Builder Feature in Upshot.ai
In an age dominated by the incessant pursuit of delivering superior customer experiences, customer engagement platforms have evolved to be the magic wand for brands,
Kaustuv Dwivedi | Sep 29, 2023
Leveraging Transactional Messaging: Upgrade Your Engagement Game
As a brand, your communication with customers is crucial for building strong relationships. While promotional messaging helps in marketing and brand awareness,
Architaa Pandey | Sep 27, 2023
The Power of First Impressions: How to Optimize Your Activation Rate
You've got a fantastic product ready to change the world. You're excited, your team is excited, and now it's time to launch. People are signing up, but something's not quite right
Likitha A | Sep 26, 2023
Engaging Users on Personal Loan Apps in India
With a paradigm shift in the Indian banking landscape over the past decade, the lending ecosystem has undergone a transformative change.
Sohini Mukherjee | Sep 21, 2023
Loyalty Marketing 101: How to Keep Customers Coming Back
Did you know that loyal customers tend to spend more money, make more frequent purchases, and are more inclined to recommend your brand to others? Indeed,
Srinivas Gurram | Sep 20, 2023
Guest Post: 10 Assured Steps to Optimize Your Customer Advocacy Strategy
As businesses today face intense competition (not to mention an impending recession), they are scrambling for ways to grow and maintain revenues
Damola Layonu | Sep 19, 2023
The A to Z Guide To Marketing Analysis
Ever launched a new product or campaign with your fingers crossed, hoping it resonates? That's the daily challenge of business owners and marketers
Likitha A | Sep 14, 2023
Unified Experiences: Why Omnichannel is the Future of Business
A few years ago, the landscape of customer engagement was quite different. Back then, the options for communication channels were limited
Srinivas Gurram | Sep 13, 2023
Impact of the Digital Personal Data Protection Act 2023 on Martech in India
In the era of technological advancement and data-driven marketing, the introduction of the Digital Personal Data Protection Act 2023 (DPDP 2023) has brought forth a paradigm shift in the martech landscape
Architaa Pandey | Sep 12, 2023
Top Effective Strategies for App User Re-Engagement
Mobile apps have revolutionized the way we interact with technology, providing us with a vast array of services and entertainment at our fingertips. However, with millions of apps available in app stores,
Architaa Pandey | Sep 07, 2023
