Marketing Solutions

Top 10 Customer Retention Metrics You Should Track

As a business owner or marketer, you understand the value of acquiring new customers. However, what many businesses often overlook is the importance of retaining those hard-won customers

Likitha A | Sep 06, 2023

Drive Conversions with In-App Messaging: 6 Use Cases and Examples

Communication has always been a fundamental aspect of human interaction, evolving dramatically from handwritten letters to text messages. Communication has never been more critical in this ever-changing landscape,

Srinivas Gurram | Sep 06, 2023

Guest Post: Personalization and Customization: The Key To FinTech Engagement

There is no end to the astronomical rise of financial technology (FinTech). More businesses are starting to use it to gain a competitive advantage. According to Statista

Sally Leslie | Aug 31, 2023

The Future of OTT: Leveraging Push Notification Templates for User Engagement

The pandemic is almost over, but the OTT fever is here to stay. It is almost second nature for us to want to watch something while doing a mundane task like eating or traveling

Architaa Pandey | Aug 30, 2023

The Power of Using WhatsApp With Upshot.ai

In today's interconnected digital world, no application has revolutionized personal and business communication like WhatsApp. Launched in 2009, this modest messaging platform has become one of the most pivotal global communication hubs

Kaustuv Dwivedi | Aug 29, 2023

Crafting Custom Experiences: Understanding Personalization through Segmentation

We all know the famous saying, one size does not fit all. Similarly, one marketing communication can not attract all customers

Sohini Mukherjee | Aug 24, 2023

The Customer Feedback Playbook: Techniques to Drive Business Growth

Is having a great product or service enough? Have you ever wondered what your customers truly think about your product?  Are they satisfied with your services, or are there areas of improvement you must know? 

Likitha A | Aug 23, 2023

Upshot.ai: MarTech’s Top Mobile Messaging Solution of 2023

The digital marketing landscape is a bustling field packed with innovation, evolution, and competition. Among the myriad tools and technologies available for businesses to reach and engage their audience,

narendra peesapati | Aug 22, 2023

Decoding Consumer Behaviour in Marketing

In the digital age, the role of the consumer has changed drastically. No longer is the consumer just a passive recipient of messages. Today, they are active participants, making informed choices and influencing brands in unexpected ways

Architaa Pandey | Aug 17, 2023

Guest Post: Checklist: How to Choose the Best User Onboarding Tool

Acquiring new clients or having a user onboarding checklist for your business is paramount to achieving lasting success. As you establish your online presence, converting visitors into loyal customers becomes a crucial objective

Kamna Saini | Aug 16, 2023

BFSI Push Notification Mistakes to Avoid

As technology continues to shape how we interact, push notifications have emerged as a powerful tool, enabling businesses to seamlessly engage customers, provide timely updates, and enhance their overall journey

Srinivas Gurram | Aug 10, 2023

How Data-Driven Revenue Retention Reshapes Success

Have you ever wondered how some businesses retain their customers with remarkable success while others struggle to keep them engaged? What sets these successful companies apart?

Likitha A | Aug 09, 2023