Marketing Solutions

How to Boost Customer Loyalty with Analytics?

In an era marked by hyper-competition, securing new customers is no longer the sole determinant of business success. The real litmus test lies in the business’s ability to retain these customers and nurture them into loyal brand advocates

Architaa Pandey | Jun 13, 2023

6 Web Personalization Examples That Drive Engagement

Imagine logging into YouTube and being instantly greeted with a wide range of interesting videos that match your interests. From the first click, YouTube's web personalization algorithms kick into high gear,

Srinivas Gurram | Jun 08, 2023

Top In-App Message Templates for Healthcare Apps

Mobile apps have become integral to our lives, and the healthcare industry is no exception. Healthcare apps empower individuals to take control of their well-being

Likitha A | Jun 06, 2023

User Path Analysis: Tackling the 6 Key Issues

Have you ever wondered what lies beyond the surface of your website's analytics?  The clicks, conversions, and bounce rates are just mere glimpses into the huge landscape of user behavior

Likitha A | Jun 01, 2023

What is Deep Linking, and Why Do You Need It

Remember the principle, “the shortest path between two points is a direct line”? It's the heart of deep linking – or, as we like to call it, "the expressway from user attention to meaningful conversion

Architaa Pandey | May 30, 2023

Travel and Hospitality: Best In-App Message Templates

Mobile apps have become integral to the travel and hospitality industry. From booking flights and hotels to exploring local attractions, travelers rely heavily on mobile apps to enhance their travel experiences

Architaa Pandey | May 25, 2023

All about Retention: What Next, After Acquisition?

You've successfully acquired new customers for your business, and the initial excitement is palpable. You've put endless hours, hard work, and passion into attracting these users to your product

Likitha A | May 18, 2023

Guest Post: The Power of Less: Exploring Minimalistic Gamification

Today's world is rife with distractions, and it's easy for users to lose focus and motivation while interacting with non-game contexts. This is where gamification comes in,

Afvensu Ibisu | May 16, 2023

4 Ways to Personalize Your Onboarding Experience

We've all experienced the disappointment of downloading a new app and being greeted by a bland, uninteresting onboarding process that makes us feel marooned on a dark, deserted island

Manisha Kumari | May 11, 2023

Best performing In-App Message Templates for BFSI

Banking and financial apps are the third most used apps after social media and weather. This is because people rely on digital banking services and online payments for their day-to-day financial needs over lengthy queues and confusing paperwork

Architaa Pandey | May 09, 2023

Brand Engagement v/s Customer Engagement

Product owners and marketers prioritize one key metric principally above all - Engagement! Although engagement is a blanket term that means building lasting relationships with customers and driving business success,

Likitha A | May 04, 2023

The LTV-CAC Ratio: Balancing Value & Cost

With the ever-evolving digital landscape, emerging businesses must devise new strategies and tactics to meet their growth objectives. Thus, brands spend a lot of time,

Architaa Pandey | May 02, 2023