All the Latest Blogs and Insights to Drive Product Adoption & Conversions. Learn from our experts.
Future of Ecommerce Omnichannel: Trends and Innovations in 2025
The ecommerce omnichannel landscape is experiencing unprecedented transformation as businesses adapt to evolving customer expectations and technological
Kaustuv Dwivedi | Aug 26, 2025
Top 7 Benefits of Customer Loyalty Programs for Ecommerce Businesses
While the pursuit of new customers dominates marketing conversations, the numbers reveal a different truth: customer retention delivers 5 to 25 times
Kaustuv Dwivedi | Aug 20, 2025
Top Re-Engagement Email Examples To Win Back Customers
People stop opening your emails. That does not mean they left for good. Re-engagement emails give you a way back.
Manisha Kumari | Aug 12, 2025
Ecommerce Loyalty Programs: Best Practices and Trends for 2025
With so many ecommerce options available, customers can switch brands with a single click. In 2025, simply offering discounts will no longer be enough to keep them
Srinivas Gurram | Aug 05, 2025
What Is FOMO Marketing? How to Use Real-Time Notifications to Boost Sales
FOMO marketing, short for “fear of missing out” marketing, is a dynamic strategy that taps into the universal human instinct to avoid losing out on valuable opportunities.
Kaustuv Dwivedi | Aug 01, 2025
Top 15 SaaS Customer Success KPIs to Track in 2025
With global SaaS revenues projected to exceed $232 billion in 2025, customer success has evolved from a support function to a strategic growth engine that directly
Kaustuv Dwivedi | Jul 29, 2025
RFM Analysis: Transforming Customer Segmentation Strategy
It's imperative to know your customers for consistent business growth, and to do that, start by effectively examining what they do, not just who they are.
Manisha Kumari | Jul 24, 2025
5 Ways to Re-engage Inactive Users in BFSI
As the number of applications continues to grow for consumers, it becomes difficult for companies to acquire and retain users. Mobile users want an easy and fast experience yet powerful and engaging enough to satisfy
Srinivas Gurram | Jul 22, 2025
What Are Power Users & Why Are They Critical for Your Business Growth
Did you know that just 20% of users often account for 80% of your engagement and revenue? These top-tier individuals, usually referred to as power users
Srinivas Gurram | Jul 17, 2025
In-App Survey Tips & Tricks in 2025
Imagine being in a relationship where only one person talks and the other just has to listen, no matter what. It doesn’t really seem like a good relationship
Manisha Kumari | Jul 15, 2025
Cohort Analysis: A Simple Guide to Reduce Customer Churn
In the world of customer retention, data isn't just power, it’s clarity. One of the most effective ways to gain clarity on why customers leave
Kaustuv Dwivedi | Jul 10, 2025
Effective App Monetization in 2025
One of the greatest advances of technology today is the invention of mobile apps which made our lives incredibly simple and hassle-free. Whether it's for work or play, we all rely on our phones to take
Kaustuv Dwivedi | Jul 08, 2025
