All the Latest Blogs and Insights to Drive Product Adoption & Conversions. Learn from our experts.

What is Your User-Centric DNA?
An organization's DNA is the fundamental and unique traits or qualities that determine its identity and ability to execute its strategy. As more and more products are emerging in the market, the competition is also increasing
Srishti Verma | May 12, 2020

Amplify your digital channel engagement during COVID-19 outbreak
Ravi Vaka | Apr 09, 2020

4 strategies you can use to engage users during COVID-19
The COVID-19 pandemic has got users cooped up inside their homes for the next few days. As the virus continues to spread, facilities around the world are being quarantined
Varun Maheshwari | Apr 08, 2020

ACT FAST OR PERISH FIRST
We all know the recession is on the cards, and we will all go to offices knowing clearly that no one knows what future is beholding for all of us. At least everyone agrees that the corporate world will take the opportunity to put cost-cutting measures as a top priority for the next few quarters, if not years
Arun Konathala | Apr 06, 2020

A rounded perspective of customer engagement
Most companies understand customer engagement in a somewhat limited way, which prevents them from excelling at it. It is time that they revisited and refined their understanding of engagement to maximize their results
Krishna Chaitanya Swarna | Nov 22, 2018

“The 6 Nudges rule” to influence consumer behavior
The dream is to get customers to do what you want. Isn’t it? Aren’t we all trying to do this ultimately? Influencing consumer behavior could be making them buy our product, register on our website or simply push the door and enter our retail store
saloni | Mar 14, 2018

The Ultimate Guide to Brand Awareness in 2021 | Mobile engagement
Sowmya Tirumanisetti | Jun 28, 2016

Push Notifications – Using them the right way
Building an excellent application is one thing; engagement and retention are another. According to Appiterate, “annoying notifications” is the most significant reason users uninstall an application
saloni | Jun 14, 2016

LIFE CYCLE OF A MOBILE APP ENGAGEMENT
The Mobile App ecosystem is maturing and becoming increasingly complex. To succeed, beyond a killer product and discoverability, a plan is needed for the user’s journey after install
narendra peesapati | May 06, 2016

2021 – Mobile Retention – Before and Here After
As individuals, everyone has ideas they wish to turn into businesses. With more than a million B2C applications in the mobile app stores, we know individuals have invested in their statements to transform them into overwhelming applications that can change the way we live
saloni | Apr 25, 2016