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measure customer loyalty metrics

How To Measure Customer Loyalty: 5 Important Metrics

Think back to the last time you bought a new phone or a laptop. Well, if you're an Apple user, there is a good chance that you'll consider them again

Shehnaz Abdul Jabbar | Oct 25, 2022

Understanding Gamification Series: Intrinsic and Extrinsic Motivation

Understanding Gamification Series: Intrinsic and Extrinsic Motivation

Have you ever wondered what keeps you moving forward by overcoming the inertia to take action, like completing an assignment on time or returning to an app again and again to maintain a streak?

Architaa Pandey | Oct 20, 2022

What is an SDK? Everything You Need to Know

What is an SDK? Everything You Need to Know

Data is a rich source of information. A business that uses data to make decisions will always have an advantage over its competitors and will be able to make sound decisions when it comes to its running and management

Rahul Darna | Oct 18, 2022

Employee engagement in gamification (3)

5 Ways to Boost Employee Engagement with Gamification

The covid-19 outbreak has affected many organizations and impacted employees' lives with uncertainty. Keeping the employees happy, engaging

Srinivas Gurram | Oct 13, 2022

Understanding Gamification Series: A winning strategy for better Customer Engagement

Understanding Gamification Series: A winning strategy for better Customer Engagement

Games have been around for a while now, and everyone loves a good game. What started as outdoor games soon transformed into indoor and video games

Architaa Pandey | Oct 11, 2022

Gamification in banking

Top 4 Ideas For Gamification In Banking in 2022

Banks have discarded many traditional barriers during the pandemic to scale and adopt the technology. While the pandemic sped up the digitization of the banking sector,

Likitha A | Oct 06, 2022

Behavioral Segmentation Methods (1)

5 Ways To Generate Revenue Through Gamification

Gamification is a strategy you can use to engage your audience more effectively, increase user engagement, build loyalty and help increase revenue

Kaustuv Dwivedi | Oct 04, 2022

App retention strategies in retail and D2C

App Retention Strategies for Retail and D2C

Direct-to-Consumer(D2C) marketing has been on the rise for the last few years, especially during the pandemic when online purchases replaced traditional in-person purchases

Srinivas Gurram | Sep 29, 2022

Customer Retention hacks for travel and hospitality apps

Customer Retention Hacks for Travel and Hospitality Apps

Keeping customers close to your travel and hospitality apps in 2022 is the holy grail for travel marketers worldwide. It is due to increased competition and the industry being on the cusp of a new golden age

Architaa Pandey | Sep 27, 2022

user engagement travel app

How to Measure User Engagement Metrics for Travel Apps

The travel industry is one of the most competitive, fast-paced, and dynamic industries. It continues to emerge from rough years with almost $613 billion in bookings in 2021

Likitha A | Sep 22, 2022

Behavioral Segmentation Methods

6 powerful behavioral segmentation methods to understand your customers

No matter what type of business you're in, segmenting your customer base to reach the right people is a very important step for any business to succeed

Shehnaz Abdul Jabbar | Sep 20, 2022

futech_award_2022 (1)

Upshot.ai wins the FuTech award for “Best Use of Personalized MarTech in 2022.”

Upshot.ai is a new-age customer engagement and gamification platform built with the mission to help brands worldwide understand, engage, and effortlessly build lasting relationships with customers

narendra peesapati | Sep 15, 2022

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