Industry Stories

5 Hospitality Campaign Mistakes to Avoid

Have you ever checked into a hotel only to feel a bit lost or underwhelmed? Well, you're not alone. Marketing plays a massive role in how guests...

Likitha A | May 30, 2024

Decoding CRED: When Buzz Doesn’t Mean Business Success

Let's start this blog by saying that WE LOVE CRED! Occasionally, a company like CRED comes and just lifts the benchmarks for creating an app. CRED has shaken fintech with its eye-catching marketing campaigns and unique brand personality

Kaustuv Dwivedi | May 23, 2024

Winning Customer Loyalty in Retail [A Comic]

In this engaging comic, we explore the journey of Sara Bennett, the innovative owner of Sara's Coffee House, and her successful customer loyalty program in retail. Watch as Carl Dawson from "Sips & Sweets" peeks across the street, intrigued by the continuous stream of customers entering Sara’s café

Likitha A | May 08, 2024

Holiday Travel Made Better: Tips for Your Travel & Hospitality App

Last year, Emily used a travel & hospitality app to plan her holiday trip. She received a personalized notification from the app suggesting a small, unknown Christmas market

Architaa Pandey | Apr 25, 2024

7 Essential Tips to Optimize the Airline Customer Journey

Traveling by air can be exhilarating, exhausting, or exasperating—often on the same trip. To make air travel more delightful and less daunting, airlines must enhance each customer touchpoint

Likitha A | Apr 18, 2024

Optimizing the Travel Funnel for Seamless Customer Journeys

Omnichannel marketing strategies are essential in the travel and hospitality industry, especially considering how travelers research and book through various channels

Srinivas Gurram | Apr 10, 2024

From Booking to Boarding: Elevating Post-Booking Travel Engagement

Imagine the thrill of clicking the "Book Now" button for your next big adventure. That moment when your dream trip transitions from wishful thinking to a date on the calendar

Architaa Pandey | Apr 04, 2024

How D2C and B2C Brands are Acing SMS Marketing

With the continued evolution of technology, marketers are always in search of new marketing channels that can drive better results

Sohini Mukherjee | Mar 27, 2024

Decoding Netflix: How the OTT Giant Slays Marketing

Tu-dummm! The sound that sets the tone for your long, binge-worthy entertainment sessions. Be it movies, shows, documentaries, original productions

Likitha A | Feb 29, 2024

Boosting News App Engagement: Proven Strategies to Captivate Readers

In a world saturated with information, news apps have become the heartbeat of our daily lives, offering a gateway to the latest updates at our fingertips

Manisha Kumari | Jan 23, 2024

9 Omnichannel Marketing Strategies for Travel and Hospitality

Did you know? A staggering 63% of bookings in the $1.2 trillion travel market happen online. But the real shocker? Your dream customers may not use the same digital channels for research and bookings

Srinivas Gurram | Jan 23, 2024

How to Drive Growth for BFSI Brands through Website Personalization

These days, everyone's hopping on the online banking bandwagon. Did you know a whopping 73% of people globally are checking their accounts online every month?

Architaa Pandey | Jan 18, 2024