Industry Stories

From Teaser to Finale: The OTT User Lifecycle Explained

You've just discovered a new app for watching movies and shows. It promises a world of entertainment at your fingertips. Exciting, right? But what happens next?

Architaa Pandey | Jan 11, 2024

Powerful Engagement Strategies for D2C Brands

The growth in D2C e-commerce has been phenomenal in the past years across the globe. In India alone, more than 800 D2C brands have emerged in a short period,

Sohini Mukherjee | Nov 22, 2023

Drive More Bookings: Travel and Hospitality Push Notification Templates

You’ve just landed in a city you’ve never visited before. It’s late, you’re tired, and all you want to do is check into your hotel and hit the hay. As you switch on your phone,

Architaa Pandey | Oct 24, 2023

Revolutionizing Diwali Shopping: Solutions for eCommerce Platforms

Diwali, the festival of lights, is when the air is filled with the aroma of sweet delicacies, the sparkle of fireworks lighting up the sky, and the joy of shopping galore

Architaa Pandey | Oct 19, 2023

Mastering User Retention with the Gaming Industry’s Winning Formulas

Let’s rewind the clock a bit. When I was younger, I remember getting hooked on Subway Surfers, an undeniable titan of the mobile gaming scene. It’s an endless-runner game that had my heart racing and my fingers swiping at full speed

Srinivas Gurram | Oct 17, 2023

Hitting a Six: Keeping Customers Engaged During Cricket World Cup 2023

The roar of the crowd, the thrill of the game, and the unity of a nation - the ICC Cricket World Cup 2023 is not just a sporting event; it's a cultural phenomenon in India

Architaa Pandey | Oct 04, 2023

Engaging Users on Personal Loan Apps in India

With a paradigm shift in the Indian banking landscape over the past decade, the lending ecosystem has undergone a transformative change. 

Sohini Mukherjee | Sep 21, 2023

Guest Post: Personalization and Customization: The Key To FinTech Engagement

There is no end to the astronomical rise of financial technology (FinTech). More businesses are starting to use it to gain a competitive advantage. According to Statista

Sally Leslie | Aug 31, 2023

The Future of OTT: Leveraging Push Notification Templates for User Engagement

The pandemic is almost over, but the OTT fever is here to stay. It is almost second nature for us to want to watch something while doing a mundane task like eating or traveling

Architaa Pandey | Aug 30, 2023

BFSI Push Notification Mistakes to Avoid

As technology continues to shape how we interact, push notifications have emerged as a powerful tool, enabling businesses to seamlessly engage customers, provide timely updates, and enhance their overall journey

Srinivas Gurram | Aug 10, 2023

Guest Post – Customer Loyalty in Travel & Hospitality: Case Studies & Best Practices

With COVID-19 restrictions lifted, the travel and hospitality industry is experiencing a significant rebound in 2023. A study by The Mastercard Economics Institute reveals global leisure travel is up by 31% in March 2023 vs 2019

Bhavya Garg | Aug 01, 2023

6 Critical Customer Engagement Mistakes to Avoid in BFSI Companies

Digital transformation has dramatically reshaped the Banking, Financial Services, and Insurance (BFSI) sector. Technological advancements, changing regulations,

Architaa Pandey | Jul 20, 2023