Marketing Solutions content
Upshot.ai Wins “Best Customer Engagement Platform – India” at Martech Awards 2024
We are thrilled to announce that Upshot.ai has been recognized as the "Best Customer Engagement Platform - India" by Innovation in Business at the Martech Awards 2024
narendra peesapati | Apr 23, 2024
7 Essential Tips to Optimize the Airline Customer Journey
Traveling by air can be exhilarating, exhausting, or exasperating—often on the same trip. To make air travel more delightful and less daunting, airlines must enhance each customer touchpoint
Likitha A | Apr 18, 2024
Top 10 Must-Track Mobile App Metrics
Imagine launching a mobile app that you've poured your heart and soul into—meticulously crafting each feature, polishing the design, and preparing for a grand release
Architaa Pandey | Apr 16, 2024
Optimizing the Travel Funnel for Seamless Customer Journeys
Omnichannel marketing strategies are essential in the travel and hospitality industry, especially considering how travelers research and book through various channels
Srinivas Gurram | Apr 10, 2024
From Booking to Boarding: Elevating Post-Booking Travel Engagement
Imagine the thrill of clicking the "Book Now" button for your next big adventure. That moment when your dream trip transitions from wishful thinking to a date on the calendar
Architaa Pandey | Apr 04, 2024
Stop Losing Users With the Power of Product Personalization
Imagine scrolling through endless apps on your phone. All of them seem okay, but none of them grab your attention. You just want something that feels made for you and understands what you need
Kaustuv Dwivedi | Apr 03, 2024
Can Browser Notifications Transform User Engagement?
Ever wonder how a simple notification brings you back to a website you haven't visited in a while? Or why a little pop-up about a sale makes you click through with excitement? Browser notifications
Likitha A | Apr 02, 2024
Are Push Notifications and Emails the Perfect Pair?
Absolutely, without a doubt! Push notifications and emails are the ultimate dream team for skyrocketing user engagement in the vast sea of digital apps
Srinivas Gurram | Mar 28, 2024
How D2C and B2C Brands are Acing SMS Marketing
With the continued evolution of technology, marketers are always in search of new marketing channels that can drive better results
Sohini Mukherjee | Mar 27, 2024
Decoding Threads: The Story Behind Its Rise and Fall
Threads, a text-based social media platform by Meta, made a remarkable entrance, with the app achieving a user base of 100 million within a week of its launch
Architaa Pandey | Mar 26, 2024
Decoding Personalization Strategies by Industry: A Comprehensive Guide
Imagine receiving a book recommendation from an online store that perfectly matches your interests, and it feels like it was handpicked by a close friend who knows your reading habits inside and out
Architaa Pandey | Mar 21, 2024
Overcoming the Top 10 Customer Onboarding Challenges
Ever feel like your product is a hidden gem that just isn’t getting the spotlight it deserves? Or maybe you're scratching your head, wondering why users aren’t sticking around long enough to discover all its great features
Likitha A | Mar 20, 2024
