Marketing Solutions

eCommerce apps are increasing by the day, and the race to grab the customer's attention is fierce and fast. But how do you entice them to spend more once you have their attention?

Likitha A | Oct 03, 2023

In an age dominated by the incessant pursuit of delivering superior customer experiences, customer engagement platforms have evolved to be the magic wand for brands,

Kaustuv Dwivedi | Sep 29, 2023

As a brand, your communication with customers is crucial for building strong relationships. While promotional messaging helps in marketing and brand awareness,

Architaa Pandey | Sep 27, 2023

You've got a fantastic product ready to change the world. You're excited, your team is excited, and now it's time to launch. People are signing up, but something's not quite right

Likitha A | Sep 26, 2023

With a paradigm shift in the Indian banking landscape over the past decade, the lending ecosystem has undergone a transformative change. 

Sohini Mukherjee | Sep 21, 2023

Did you know that loyal customers tend to spend more money, make more frequent purchases, and are more inclined to recommend your brand to others? Indeed,

Srinivas Gurram | Sep 20, 2023

As businesses today face intense competition (not to mention an impending recession), they are scrambling for ways to grow and maintain revenues

Damola Layonu | Sep 19, 2023

Ever launched a new product or campaign with your fingers crossed, hoping it resonates? That's the daily challenge of business owners and marketers

Likitha A | Sep 14, 2023

A few years ago, the landscape of customer engagement was quite different. Back then, the options for communication channels were limited

Srinivas Gurram | Sep 13, 2023

In the era of technological advancement and data-driven marketing, the introduction of the Digital Personal Data Protection Act 2023 (DPDP 2023) has brought forth a paradigm shift in the martech landscape

Architaa Pandey | Sep 12, 2023

Mobile apps have revolutionized the way we interact with technology, providing us with a vast array of services and entertainment at our fingertips. However, with millions of apps available in app stores,

Architaa Pandey | Sep 07, 2023

As a business owner or marketer, you understand the value of acquiring new customers. However, what many businesses often overlook is the importance of retaining those hard-won customers

Likitha A | Sep 06, 2023