Marketing Solutions

App Retention Strategies for Retail and D2C

Direct-to-Consumer(D2C) marketing has been on the rise for the last few years, especially during the pandemic when online purchases replaced traditional in-person purchases

Srinivas Gurram | Sep 29, 2022

Customer Retention Hacks for Travel and Hospitality Apps

Keeping customers close to your travel and hospitality apps in 2022 is the holy grail for travel marketers worldwide. It is due to increased competition and the industry being on the cusp of a new golden age

Architaa Pandey | Sep 27, 2022

How to Measure User Engagement Metrics for Travel Apps

The travel industry is one of the most competitive, fast-paced, and dynamic industries. It continues to emerge from rough years with almost $613 billion in bookings in 2021

Likitha A | Sep 22, 2022

6 powerful behavioral segmentation methods to understand your customers

No matter what type of business you're in, segmenting your customer base to reach the right people is a very important step for any business to succeed

Shehnaz Abdul Jabbar | Sep 20, 2022

Upshot.ai wins the FuTech award for “Best Use of Personalized MarTech in 2022.”

Upshot.ai is a new-age customer engagement and gamification platform built with the mission to help brands worldwide understand, engage, and effortlessly build lasting relationships with customers

narendra peesapati | Sep 15, 2022

How to Boost User Onboarding for Travel Apps

The pandemic has begun to ease up, and the travel industry is seeing a rise in the number of people who feel safe enough to travel. But now, with many travel apps available to the user,

Architaa Pandey | Sep 13, 2022

5 tips to reduce Customer Acquisition Costs for D2C eCommerce Brands

Over the last decade, the direct-to-consumer (D2C) eCommerce industry has seen a monumental shift and has grown exponentially. Now, the D2C brands are radically changing consumer expectations and priorities

Likitha A | Sep 06, 2022

Gamification: How Can It Help Travel-hospitality Grow Economies

Travel and hospitality are two industries hit hard by the Covid-19 global pandemic. People are restricted and not motivated to travel due to many travel restrictions around the world

Srinivas Gurram | Sep 01, 2022

How to drive Agritech App Adoption

Agritech app adoption has evolved tremendously over the years. With the emergence of technology in the agricultural sector in the last few years

Likitha A | Aug 30, 2022

Farmer Engagement in Agritech

Over the past decade, we have seen a significant rise in the use of digital agriculture. Agritech is a massive step toward more productive farming

Srinivas Gurram | Aug 25, 2022

6 Effective App Retention Strategies for 2022

Do you think it is possible to grow your app and business without adding a dime to your budget? Well, it is, and if you are wondering what the answer is, app retention!

Likitha A | Aug 23, 2022

Customer Retention vs. Customer Acquisition

Are you wondering why customer retention is important? And how does customer acquisition work? I will help shed some light on the subject

Kaustuv Dwivedi | Aug 16, 2022