Marketing Solutions

Customer journey mapping in the Insurance industry is on the verge of significant transformation -  Digital technologies are transforming multiple aspects of the financial insurance sector

Srinivas Gurram | Apr 26, 2022

The financial service industry is probably the most critical area of the country's economic system. It helps both people and organizations make, invest, and manage money

Srinivas Gurram | Apr 21, 2022

The banking industry is going through a radical shift, and the way we interact with banks has changed tremendously. Being a customer-centric industry,

Likitha A | Apr 19, 2022

Customer engagement in banking is not something we do for fun. Even as adults, we still find ourselves stuck in the world of numbers and compound interests

Shehnaz Abdul Jabbar | Apr 14, 2022

41% of the Indian population are millennials, and it's not shocking to know that 87% of the millennial group has access to smartphone technology

Sathwik Maanthini | Apr 13, 2022

Shehnaz Abdul Jabbar | Apr 07, 2022

Financial literacy has increased now more than ever. People are aware that savings and investments are essential, but unlike before, there is no need to dig through piles of receipts or go through tedious processes to organize finances

Likitha A | Apr 05, 2022

What should startups know about DAUs and MAUs?  We have witnessed a surge in the number of startups during the COVID-19 outbreak,

Kaustuv Dwivedi | Mar 29, 2022

Acquiring a new customer is far more expensive than retaining an existing customer. Customer loyalty comes into the picture here as your loyal customers use your app more frequently when compared to new ones

Likitha A | Mar 25, 2022

The insurance industry is not exactly associated with the most positive emotions from the customer's point of view. It is generally considered a "low-touch" industry,

Shehnaz Abdul Jabbar | Mar 22, 2022

The banking industry has been urging its customers to use digital channels such as mobile and Internet banking for several years now

Srinivas Gurram | Mar 15, 2022

The world is constantly changing, improving, and adjusting to our needs and desires. Everything from how we buy, sell, and pay is changing. So how have things changed for boring and time-consuming banking processes

Likitha A | Mar 10, 2022