Marketing Solutions content
How to optimize customer journey mapping in insurance for better customer experience
Customer journey mapping in the Insurance industry is on the verge of significant transformation - Digital technologies are transforming multiple aspects of the financial insurance sector
Srinivas Gurram | Apr 26, 2022
How to build customer loyalty in financial services in 2022?
The financial service industry is probably the most critical area of the country's economic system. It helps both people and organizations make, invest, and manage money
Srinivas Gurram | Apr 21, 2022
7 Essential Customer Success KPIs to Track in Banking Apps
The banking industry is going through a radical shift, and the way we interact with banks has changed tremendously. Being a customer-centric industry,
Likitha A | Apr 19, 2022
5 Ways to Improve Customer Engagement in Banking in 2022
Customer engagement in banking is not something we do for fun. Even as adults, we still find ourselves stuck in the world of numbers and compound interests
Shehnaz Abdul Jabbar | Apr 14, 2022
Engage and Retain Millennials using Gamification
41% of the Indian population are millennials, and it's not shocking to know that 87% of the millennial group has access to smartphone technology
Sathwik Maanthini | Apr 13, 2022
How to trigger Behavioral Changes in users using Gamification
Shehnaz Abdul Jabbar | Apr 07, 2022
Top 3 Tips for growing your Personal Finance App
Financial literacy has increased now more than ever. People are aware that savings and investments are essential, but unlike before, there is no need to dig through piles of receipts or go through tedious processes to organize finances
Likitha A | Apr 05, 2022
What startups should know about DAUs and MAUs
What should startups know about DAUs and MAUs? We have witnessed a surge in the number of startups during the COVID-19 outbreak,
Kaustuv Dwivedi | Mar 29, 2022
How Banks can use Mobile Banking Apps to Cross-sell and Upsell
Acquiring a new customer is far more expensive than retaining an existing customer. Customer loyalty comes into the picture here as your loyal customers use your app more frequently when compared to new ones
Likitha A | Mar 25, 2022
How can Insurance companies tackle the long silence between engagements with their Customers
The insurance industry is not exactly associated with the most positive emotions from the customer's point of view. It is generally considered a "low-touch" industry,
Shehnaz Abdul Jabbar | Mar 22, 2022
Tips to improve adoption of mobile banking apps
The banking industry has been urging its customers to use digital channels such as mobile and Internet banking for several years now
Srinivas Gurram | Mar 15, 2022
How to improve Mobile Banking App Feature Adoption
The world is constantly changing, improving, and adjusting to our needs and desires. Everything from how we buy, sell, and pay is changing. So how have things changed for boring and time-consuming banking processes
Likitha A | Mar 10, 2022
