Marketing Solutions content
How can we make digital banking exciting to users by applying gamification?
Well, demand from customers and ever-changing technology have had a significant impact on how banks do business. Not to mention how they keep ahead of the competition
Shehnaz Abdul Jabbar | Mar 08, 2022
Fintech Marketing in 2022: Trends, Ideas, and Strategies
Technology has always made things easy, simple, and interesting for us. It has also changed the game for financial services and fintech marketing, which are usually monotonous and tiresome
Likitha A | Mar 03, 2022
D2C model: Top D2C brands and what you can learn from them
If you haven’t already heard of the DTC business model or D2C brands, then don’t worry — you probably already know what they are, and you’ve probably already shopped from a DTC brand before, too
Shehnaz Abdul Jabbar | Mar 01, 2022
How Intrinsic Motivation helps to boost eCommerce purchases
Think about the last time you went shopping. Just yesterday, I bought a panda-shaped coffee mug because it was adorable. The minute I saw it, I put it in my cart
Shehnaz Abdul Jabbar | Feb 22, 2022
What’s new at Upshot.ai: Trivia 2.0 unlocked!
At Upshot.ai, we never stop improving our product. Hence, after every update, we go back to our drawing boards, add new features, and enhance existing ones
Likitha A | Feb 15, 2022
How to Leverage Gamification in Your Sales Training
Gamification has outstanding potential when it comes to sales training. The sales force is an essential component of any organization, whether a product, company, or service business
Likitha A | Feb 10, 2022
3 Ways Gamification in Social Media can Increase User Engagement
Can we imagine our lives without this technology and social media? Social media has become a second life to all of us; predominantly, Millennials and Gen Z are entirely dependent on
Likitha A | Feb 01, 2022
Guest Post: How can cohort-based lead nurturing help you close more sales
Undeniably targeted cohort-based lead nurturing followed by lead nurturing is of utmost importance for any business. The practice brings more visibility to your brand, making it credible in the consumer market
Akshay Deogiri | Jan 25, 2022
What Does the Future Hold for Gamification?
The term gamification had come a long way since 2003, when it had a mere presence. And as we all can see, years later, gamification is everywhere
Kaustuv Dwivedi | Jan 17, 2022
Top 3 gamification techniques to boost your loyalty program
Companies have been increasing customer engagement through loyalty programs for many years now. However, statistical data shows that 40 percent of loyalty program participants quit at least one program
Kaustuv Dwivedi | Dec 21, 2021
What is Octalysis Framework in Gamification
Octalysis is an award-winning gamification framework created by the Gamification guru, Yu-kai Chou. This framework lays out the structure for analyzing the driving forces behind human motivation. It is the process of applying the core behavior drives that motivate a user to complete a task efficiently through an interactive experience. The Octalysis framework is used in various industries to increase user engagement, ROI and motivation.
Shehnaz Abdul Jabbar | Dec 16, 2021
How to use Gamification in Mobile Apps to Boost User Engagement
Can we imagine our lives without mobile phones or applications? How many apps do you have on your phone that you almost forgot about?
Likitha A | Nov 25, 2021
