Marketing Solutions

According to the Harvard Business Review, 73 percent of shoppers tend to shop on more than one channel. These customers have a whooping 30 percent higher lifetime value than their single-channel counterparts

Ravi Vaka | Mar 25, 2021

Owing to security concerns, the banking industry has been extremely cautious of new implementations and process changes. Risks associated with new technology adoptions have kept many bankers at bay,

Ravi Vaka | Mar 25, 2021

Customer engagement is a measure of business interaction with its customers on a variety of channels across touchpoints. Superior customer engagement leads to strong customer relationships and business growth.

Upshot.ai Team | Mar 22, 2021

Gamification in the insurance industry is all about user emotions. Emotions drive users to complete a particular task that has business significance yet is beneficial to the user somehow

Ravi Vaka | Mar 19, 2021

The remarkable year which was 2020 brought about a number of key changes. Among other things, we became cautious about our surroundings and started to appreciate the little things and actions around us

Ravi Vaka | Mar 15, 2021

We all know that a one-size-fits-all marketing strategy is no longer a best practice. Every customer is unique. When we define a customer, the persona includes user interests, behavior, device variability

Ravi Vaka | Mar 11, 2021

People prefer to receive relevant and exciting notifications’. That’s precisely why they subscribed to you in the first place. Smart marketers have known for a while that people rely on emotions rather than hardcore information

Ravi Vaka | Mar 10, 2021

Customer behavior across industries is changing due to technological advances. With changing times, customer expectations, especially from the insurance industry, have evolved and compelled insurers to revamp their product and services.

Ravi Vaka | Feb 24, 2021

Drive users to exhibit the desired behavior by completing the onboarding steps that may include registration, Updating their profile, Making their first purchase, etc

Ravi Vaka | Feb 22, 2021

In recent years user engagement has been the core of marketing and business activities. More money is being invested in improving user experiences than any marketing channel

Ravi Vaka | Feb 15, 2021

New features are like food to the product’s soul, well crafted by developers to thrive in the competitive market. Developing a new feature is just the tip of the iceberg

Upshot.ai Team | Feb 08, 2021

When it comes to ensuring greater engagement and retention for your digital product, few strategies can be as effective as gamification

Ravi Vaka | Jan 28, 2021