Marketing Solutions

Omnichannel might look like a new term, but what if I say we are experiencing it in our daily lives? Yes, with a lot of technological advancements happening around, omnichannel experiences have become an integral part of our lives

Ravi Vaka | Jan 28, 2021

Customer churn is the most important aspect to watch out for. Each business deals with it differently; some immediately start acquisition campaigns to acquire new users and replace the loss

Ravi Vaka | Jan 27, 2021

Mobile app metrics tell you about your app's performance and keep you informed of the retention, engagement, conversion, and revenue generation performances

Ravi Vaka | Jan 15, 2021

The Software as a Service (SaaS) market has grown considerably over the past few years. It is expected to expand as more individuals and corporations become aware of SaaS’s varied range of benefits

Upshot.ai Team | Dec 23, 2020

The app market has become more competitive over the years, and businesses are finding it challenging to get their app into the limelight and position their app in the go-to-market

Upshot.ai Team | Dec 15, 2020

One of the important metrics investors look for is the break-even point for any business to prosper, i.e., when an investment will start generating a positive return

Upshot.ai Team | Dec 09, 2020

Everything is around smartphones in today’s world, primarily using mobile applications, whether it can be booking a doctor’s appointment or ordering some delicious food

Upshot.ai Team | Nov 27, 2020

In-app messaging is a crucial component of a strong user engagement strategy. The mechanism is at its best when it reaches users at the right place, at the right time, across all channels

Srishti Verma | Nov 19, 2020

Let’s assume that your acquisition campaigns paid off, and you got high download rates for your app. But what happens if most of these users are dormant users or the churn rate is very high?

Santhosh Kalvakolanu | Nov 12, 2020

How do games engage people without even realizing that they have been playing for hours? Many applications or product managers wonder how they can engage users so well

Srishti Verma | Oct 30, 2020

User onboarding is the first point of contact with the new user when they download your product. It is a brief walkthrough that demonstrates how to use the app to the users

Srishti Verma | Oct 22, 2020

Mapping a user journey provides app owners and marketers with critical insights into how to optimize the user experience and eliminate pain points throughout the app

Srishti Verma | Oct 14, 2020