Marketing Solutions content
Gamification strategies Guide of 2021
When it comes to ensuring greater engagement and retention for your digital product, few strategies can be as effective as gamification
Ravi Vaka | Jan 28, 2021
Omnichannel Marketing for 2021 and Beyond
Omnichannel might look like a new term, but what if I say we are experiencing it in our daily lives? Yes, with a lot of technological advancements happening around, omnichannel experiences have become an integral part of our lives
Ravi Vaka | Jan 28, 2021
6 Strategies to Reduce Customer Churn and Improve Retention
Customer churn is the most important aspect to watch out for. Each business deals with it differently; some immediately start acquisition campaigns to acquire new users and replace the loss
Ravi Vaka | Jan 27, 2021
5 Key Mobile App Metrics to Track in 2021
Mobile app metrics tell you about your app's performance and keep you informed of the retention, engagement, conversion, and revenue generation performances
Ravi Vaka | Jan 15, 2021
6 SaaS Trends to Follow in 2022 for Product Success
The Software as a Service (SaaS) market has grown considerably over the past few years. It is expected to expand as more individuals and corporations become aware of SaaS’s varied range of benefits
Upshot.ai Team | Dec 23, 2020
5 Best Tips & Strategies for a New App launch in 2021
The app market has become more competitive over the years, and businesses are finding it challenging to get their app into the limelight and position their app in the go-to-market
Upshot.ai Team | Dec 15, 2020
What is Customer Life Time Value and How to Improve CLTV in 2021
One of the important metrics investors look for is the break-even point for any business to prosper, i.e., when an investment will start generating a positive return
Upshot.ai Team | Dec 09, 2020
What is Deep Linking? And How you can Leverage it to Optimize Mobile User Engagement?
Everything is around smartphones in today’s world, primarily using mobile applications, whether it can be booking a doctor’s appointment or ordering some delicious food
Upshot.ai Team | Nov 27, 2020
8 Best Practices of In-app Messaging for Better User Engagement
In-app messaging is a crucial component of a strong user engagement strategy. The mechanism is at its best when it reaches users at the right place, at the right time, across all channels
Srishti Verma | Nov 19, 2020
5 Best User Retention strategies that will boost your App Engagement
Let’s assume that your acquisition campaigns paid off, and you got high download rates for your app. But what happens if most of these users are dormant users or the churn rate is very high?
Santhosh Kalvakolanu | Nov 12, 2020
Unleash the Power of Gamification to Improve User Engagement
How do games engage people without even realizing that they have been playing for hours? Many applications or product managers wonder how they can engage users so well
Srishti Verma | Oct 30, 2020
How to Create a Perfect User Onboarding for your App
User onboarding is the first point of contact with the new user when they download your product. It is a brief walkthrough that demonstrates how to use the app to the users
Srishti Verma | Oct 22, 2020
