Marketing Solutions content
How To Leverage User Journey For User Behavioral study
Mapping a user journey provides app owners and marketers with critical insights into how to optimize the user experience and eliminate pain points throughout the app
Srishti Verma | Oct 14, 2020
The Ultimate Guide to Decode Customer Loyalty
Customer loyalty is an idea that's as old as the business itself. Everyone knows that having loyal customers makes fundamental business sense, and everyone talks about it a lot
Krishna Chaitanya Swarna | Oct 05, 2020
10 Proven Ways to Increase User Engagement in 2021 and Beyond
User engagement measures if users find value in your product. User engagement can be a combination of various activities, such as downloads, signup, clicks, share, and more
Ravi Vaka | Sep 22, 2020
5 Pro Tips To Engage Your Customers Better
As a marketer, growth hacker, or product owner, you’re under tremendous pressure to hit your revenue/growth KPIs. It's a tough job even during regular times, but under COVID-19, it can get insanely hard. To engage customers is even more challenging but not impossible
Krishna Chaitanya Swarna | Jun 22, 2020
5 incredible ways to increase engagement funnel conversion
Traditional sales funnels are based on the typical AIDA (Awareness - Interest - Decision - Action) model of buying behavior. Though the concept of having different funnel steps will remain the same, the levels have to change with the type of business, the buyer journey, or the engagement journey.
Abhinandan Ghosal | May 19, 2020
What is Your User-Centric DNA?
An organization's DNA is the fundamental and unique traits or qualities that determine its identity and ability to execute its strategy. As more and more products are emerging in the market, the competition is also increasing
Srishti Verma | May 12, 2020
Amplify your digital channel engagement during COVID-19 outbreak
Ravi Vaka | Apr 09, 2020
4 strategies you can use to engage users during COVID-19
The COVID-19 pandemic has got users cooped up inside their homes for the next few days. As the virus continues to spread, facilities around the world are being quarantined
Varun Maheshwari | Apr 08, 2020
ACT FAST OR PERISH FIRST
We all know the recession is on the cards, and we will all go to offices knowing clearly that no one knows what future is beholding for all of us. At least everyone agrees that the corporate world will take the opportunity to put cost-cutting measures as a top priority for the next few quarters, if not years
Arun Konathala | Apr 06, 2020
A rounded perspective of customer engagement
Most companies understand customer engagement in a somewhat limited way, which prevents them from excelling at it. It is time that they revisited and refined their understanding of engagement to maximize their results
Krishna Chaitanya Swarna | Nov 22, 2018
“The 6 Nudges rule” to influence consumer behavior
The dream is to get customers to do what you want. Isn’t it? Aren’t we all trying to do this ultimately? Influencing consumer behavior could be making them buy our product, register on our website or simply push the door and enter our retail store
saloni | Mar 14, 2018
The Ultimate Guide to Brand Awareness in 2021 | Mobile engagement
Sowmya Tirumanisetti | Jun 28, 2016
