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From Teaser to Finale: The OTT User Lifecycle Explained
You've just discovered a new app for watching movies and shows. It promises a world of entertainment at your fingertips. Exciting, right? But what happens next?
Architaa Pandey | Jan 11, 2024
What to Expect in Mobile Marketing: Insights for 2024
Mobile marketing has emerged as a transformative force in the ever-evolving landscape of technology, revolutionizing how businesses connect with their customers
Srinivas Gurram | Dec 07, 2023
Maximizing Average Order Value: Hacks and Best Practices
eCommerce apps are increasing by the day, and the race to grab the customer's attention is fierce and fast. But how do you entice them to spend more once you have their attention?
Likitha A | Oct 03, 2023
The A to Z Guide To Marketing Analysis
Ever launched a new product or campaign with your fingers crossed, hoping it resonates? That's the daily challenge of business owners and marketers
Likitha A | Sep 14, 2023
The Customer Feedback Playbook: Techniques to Drive Business Growth
Is having a great product or service enough? Have you ever wondered what your customers truly think about your product? Are they satisfied with your services, or are there areas of improvement you must know?
Likitha A | Aug 23, 2023
Decoding Consumer Behaviour in Marketing
In the digital age, the role of the consumer has changed drastically. No longer is the consumer just a passive recipient of messages. Today, they are active participants, making informed choices and influencing brands in unexpected ways
Architaa Pandey | Aug 17, 2023
User Path Analysis: Tackling the 6 Key Issues
Have you ever wondered what lies beyond the surface of your website's analytics? The clicks, conversions, and bounce rates are just mere glimpses into the huge landscape of user behavior
Likitha A | Jun 01, 2023
What is Deep Linking, and Why Do You Need It
Remember the principle, “the shortest path between two points is a direct line”? It's the heart of deep linking – or, as we like to call it, "the expressway from user attention to meaningful conversion
Architaa Pandey | May 30, 2023
The LTV-CAC Ratio: Balancing Value & Cost
With the ever-evolving digital landscape, emerging businesses must devise new strategies and tactics to meet their growth objectives. Thus, brands spend a lot of time,
Architaa Pandey | May 02, 2023
Customer Lifecycle Engagement 101
Mobile app engagement starts when you build your app and continues throughout the product lifecycle through ongoing customer engagement. The journey involves adding engagement elements into the design and coding process,
Shehnaz Abdul Jabbar | Apr 06, 2023
Top 8 Strategies to Boost Feature Adoption in 2023
Enough has been said about feature adoption. But let’s reiterate. Having feature adoption strategies is a must for any website or mobile app. It is especially true if the product owners want to gain rewards from the efforts,
Architaa Pandey | Feb 09, 2023
Customer Lifecycle Management 101
Gone are the days when a customer’s relationship with a brand would begin and end with just a single transaction. Today, that single transaction is the beginning of a customer’s journey
Likitha A | Jan 17, 2023