Blog

In the world of business strategy, two terms are often heard and sometimes confused: Customer Segmentation and Market Segmentation. While they might sound similar, each plays a unique role in the journey towards business success

Architaa Pandey | Jan 04, 2024

We are in an era, where customer attention is fleeting and competition is fierce. Businesses must find innovative ways to connect with their audiences. That’s when micro-segmentation marketing steps in, a strategy that not only promises but delivers a profound transformation in customer engagement

Architaa Pandey | Jan 02, 2024

In the age of mobile-first experiences, in-app messaging has become the silent hero of user engagement and conversion. These targeted nudges, reminders, and updates delivered within your app hold immense power to shape user behavior and drive business goals

Srinivas Gurram | Dec 28, 2023

Ever wondered why some brands just click with you from the get-go? It's all about making a stellar first impression on your customer's journey. Think of the onboarding process as the opening act of a great play,

Kaustuv Dwivedi | Dec 26, 2023

In today's tech-driven era, the global smartphone user count is projected to surge between 2024 and 2028 by 496.7 million users. After five consecutive years of growth,

Srinivas Gurram | Dec 21, 2023

In today’s age, where phones are extensions of ourselves, SMS marketing has emerged as a game-changer for businesses with its ability to send instant, personalized messages directly to a customer's phone

Likitha A | Dec 14, 2023

Mobile marketing has emerged as a transformative force in the ever-evolving landscape of technology, revolutionizing how businesses connect with their customers

Srinivas Gurram | Dec 07, 2023

The Christmas season is a time for festive celebrations and a golden opportunity for eCommerce businesses to boost sales and end the year on a high note

Srinivas Gurram | Nov 29, 2023

What's every business owner's nightmare? Losing customers. It is commonly known as customer churn or attrition in a business scenario

Irov Vaul | Nov 28, 2023

The growth in D2C e-commerce has been phenomenal in the past years across the globe. In India alone, more than 800 D2C brands have emerged in a short period,

Sohini Mukherjee | Nov 22, 2023

As the festive bells chime and the season of giving approaches, businesses gear up to captivate audiences with creative and impactful strategies. Christmas marketing campaigns are pivotal in leveraging the holiday season's spirit to promote products or services

Manisha Kumari | Nov 16, 2023

As the air turns crisp and the leaves start to fall, retailers gear up for one of the busiest shopping seasons of the year. Thanksgiving and Black Friday mark the beginning of the holiday shopping frenzy,

Likitha A | Nov 15, 2023