Blog

WhatsApp Deliverability Update 2024: How Marketers Can Maximize User Engagement

In the current digital scenario, keeping up with communication trends is essential for businesses aiming to engage their audiences effectively. With over 2 billion global users

Kaustuv Dwivedi | May 09, 2024

Winning Customer Loyalty in Retail [A Comic]

In this engaging comic, we explore the journey of Sara Bennett, the innovative owner of Sara's Coffee House, and her successful customer loyalty program in retail. Watch as Carl Dawson from "Sips & Sweets" peeks across the street, intrigued by the continuous stream of customers entering Sara’s café

Likitha A | May 08, 2024

Campaign Lifecycle: The Key to Personalized Customer Journeys

The key to captivating your mobile-first audience isn't just about firing off messages at random—it's about crafting them with precision and personal touch

Architaa Pandey | May 07, 2024

User Generated Content & 3 Ways to Engage Users With It

Ever scrolled through reviews to pick your next buy or found your friends flaunting their latest purchases on social media? That's user-generated content (UGC) at work!

Likitha A | May 02, 2024

5 Ways to Re-engage Mobile App Users in 2024

Is your mobile app gathering more cobwebs than compliments? Let's face it—even the most captivating apps can face this. Retaining users and keeping them engaged can be challenging

Srinivas Gurram | Apr 30, 2024

Holiday Travel Made Better: Tips for Your Travel & Hospitality App

Last year, Emily used a travel & hospitality app to plan her holiday trip. She received a personalized notification from the app suggesting a small, unknown Christmas market

Architaa Pandey | Apr 25, 2024

How User Intent is Reshaping Customer Engagement

Do you feel that despite having a stellar product, you cannot reach new customers who might become loyal to your brand? Is it difficult for you to find precisely what your prospects are looking for?

Vibhor Dubey | Apr 24, 2024

Upshot.ai Wins “Best Customer Engagement Platform – India” at Martech Awards 2024

We are thrilled to announce that Upshot.ai has been recognized as the "Best Customer Engagement Platform - India" by Innovation in Business at the Martech Awards 2024

narendra peesapati | Apr 23, 2024

7 Essential Tips to Optimize the Airline Customer Journey

Traveling by air can be exhilarating, exhausting, or exasperating—often on the same trip. To make air travel more delightful and less daunting, airlines must enhance each customer touchpoint

Likitha A | Apr 18, 2024

Top 10 Must-Track Mobile App Metrics

Imagine launching a mobile app that you've poured your heart and soul into—meticulously crafting each feature, polishing the design, and preparing for a grand release

Architaa Pandey | Apr 16, 2024

Optimizing the Travel Funnel for Seamless Customer Journeys

Omnichannel marketing strategies are essential in the travel and hospitality industry, especially considering how travelers research and book through various channels

Srinivas Gurram | Apr 10, 2024

From Booking to Boarding: Elevating Post-Booking Travel Engagement

Imagine the thrill of clicking the "Book Now" button for your next big adventure. That moment when your dream trip transitions from wishful thinking to a date on the calendar

Architaa Pandey | Apr 04, 2024