Blog

Halloween is more than just a spooky holiday—it's a golden opportunity for marketers to unleash their creativity and captivate customers. With the right Halloween marketing campaigns,

Architaa Pandey | Oct 11, 2023

In a world with an app for everything (and we mean everything, from measuring your sneeze intensity to finding the nearest unicorn), it's no surprise that many of these apps get lost or unnoticed

Manisha Kumari | Oct 10, 2023

The roar of the crowd, the thrill of the game, and the unity of a nation - the ICC Cricket World Cup 2023 is not just a sporting event; it's a cultural phenomenon in India

Architaa Pandey | Oct 04, 2023

eCommerce apps are increasing by the day, and the race to grab the customer's attention is fierce and fast. But how do you entice them to spend more once you have their attention?

Likitha A | Oct 03, 2023

In an age dominated by the incessant pursuit of delivering superior customer experiences, customer engagement platforms have evolved to be the magic wand for brands,

Kaustuv Dwivedi | Sep 29, 2023

As a brand, your communication with customers is crucial for building strong relationships. While promotional messaging helps in marketing and brand awareness,

Architaa Pandey | Sep 27, 2023

You've got a fantastic product ready to change the world. You're excited, your team is excited, and now it's time to launch. People are signing up, but something's not quite right

Likitha A | Sep 26, 2023

With a paradigm shift in the Indian banking landscape over the past decade, the lending ecosystem has undergone a transformative change. 

Sohini Mukherjee | Sep 21, 2023

Did you know that loyal customers tend to spend more money, make more frequent purchases, and are more inclined to recommend your brand to others? Indeed,

Srinivas Gurram | Sep 20, 2023

As businesses today face intense competition (not to mention an impending recession), they are scrambling for ways to grow and maintain revenues

Damola Layonu | Sep 19, 2023

Ever launched a new product or campaign with your fingers crossed, hoping it resonates? That's the daily challenge of business owners and marketers

Likitha A | Sep 14, 2023

A few years ago, the landscape of customer engagement was quite different. Back then, the options for communication channels were limited

Srinivas Gurram | Sep 13, 2023