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Strategies to Increase User Retention for Occasional Apps

In a world with apps for every imaginable purpose, how do those designed for occasional use survive and thrive? How can product owners or developers ensure that an app

Likitha A | Mar 05, 2024

Decoding Netflix: How the OTT Giant Slays Marketing

Tu-dummm! The sound that sets the tone for your long, binge-worthy entertainment sessions. Be it movies, shows, documentaries, original productions

Likitha A | Feb 29, 2024

The Ultimate Guide to Crafting Memorable Product Tours

First impressions matter. When new users encounter your product for the first time, a well-designed product tour can be the difference between an enthusiastic adoption and a quick uninstall

Srinivas Gurram | Feb 28, 2024

Guest Post: How to Craft Exceptional Customer Experiences to Boost Retention?

Acquiring a new customer can cost you 6-7 times the cost of retaining a customer! These days, we see many businesses churning out money to acquire new customers

Yogesh Bhagwani | Feb 27, 2024

How to Leverage Push Notifications During Ramadan

The holy month of Ramadan is a time for increased social interaction, community service, introspection, and fasting. With over 2 billion Muslims worldwide observing it

Manisha Kumari | Feb 22, 2024

Improve Your CLTV in 2024: Strategies for Lasting Customer Relationships

Imagine a café where the owner knows not just your order, but also your name and your preferred table, making you feel valued and understood. This personalized touch transforms a simple coffee run into a ritual

Architaa Pandey | Feb 21, 2024

Personalization 101: What it is and What it is NOT

Have you ever wondered why some brands seem to understand your needs perfectly, offering exactly what you want when you want it? Or you've been amazed by how a simple online shopping experience can feel so personal

Likitha A | Feb 20, 2024

Monthly Product Releases: January, 2024

At Upshot.ai, we're on a mission to become the go-to platform for improving how businesses connect with their customers. And so we have rolled out new updates and features! 

narendra peesapati | Feb 08, 2024

How to Use Gamification During Ramadan

As the holy month of Ramadan approaches, brands and businesses look for innovative ways to connect with their audience, fostering a sense of community and shared celebration

Likitha A | Feb 06, 2024

How to Build an Onboarding Campaign to Prevent New User Churn?

Have you ever downloaded an app only to uninstall it after a few minutes of confusion? Or subscribed to a service but found yourself lost in its complexity?

Likitha A | Jan 30, 2024

Decoding App User Behavior: Insights for App Success

Whenever someone talks about success in the app world, it’s easy to get caught up in the dollars and cents game, right?

Architaa Pandey | Jan 30, 2024

Guest Post: Make your Customers Stick with Data-Driven Marketing!

In today's business world, it's not just about getting customers initially; it's about making sure they stick around. To make this happen, smart marketers are using data-driven marketing to stand out in the crowd

Ankita Malhotra | Jan 30, 2024