Blog

Did you know that there are an estimated 12 million – 24 million eCommerce sites across the globe? And the numbers keep growing, with more being created every single day

Srinivas Gurram | Jun 28, 2023

Gone are the days of sifting through endless pages of products that don't interest you! Customer expectations today are constantly rising in the quick-paced world of internet buying

Manisha Kumari | Jun 27, 2023

Human behavior is a rich and complex subject governed by a tapestry of biological, psychological, and social influences. But have you ever considered how these behaviors translate to the digital realm,

Islam Navid | Jun 22, 2023

With immense pride and overwhelming gratitude, we announce our latest achievement: Upshot.ai has been honored with the prestigious 'TechIndia Transformation Award' in the category of 'Best Tech of the Year - SaaS'!

narendra peesapati | Jun 20, 2023

Millions of apps are lying in Google Play Store and App Store with tremendous sunk costs, yet over half of the users download 0 apps per month. Even if they do, the engagement is relatively low

Likitha A | Jun 15, 2023

In an era marked by hyper-competition, securing new customers is no longer the sole determinant of business success. The real litmus test lies in the business’s ability to retain these customers and nurture them into loyal brand advocates

Architaa Pandey | Jun 13, 2023

Imagine logging into YouTube and being instantly greeted with a wide range of interesting videos that match your interests. From the first click, YouTube's web personalization algorithms kick into high gear,

Srinivas Gurram | Jun 08, 2023

Mobile apps have become integral to our lives, and the healthcare industry is no exception. Healthcare apps empower individuals to take control of their well-being

Likitha A | Jun 06, 2023

Have you ever wondered what lies beyond the surface of your website's analytics?  The clicks, conversions, and bounce rates are just mere glimpses into the huge landscape of user behavior

Likitha A | Jun 01, 2023

Remember the principle, “the shortest path between two points is a direct line”? It's the heart of deep linking – or, as we like to call it, "the expressway from user attention to meaningful conversion

Architaa Pandey | May 30, 2023

Mobile apps have become integral to the travel and hospitality industry. From booking flights and hotels to exploring local attractions, travelers rely heavily on mobile apps to enhance their travel experiences

Architaa Pandey | May 25, 2023

Push notifications have become an integral part of modern communication strategies, serving as a direct and effective means to engage with users and deliver timely information

Srinivas Gurram | May 23, 2023