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In the era of technological advancement and data-driven marketing, the introduction of the Digital Personal Data Protection Act 2023 (DPDP 2023) has brought forth a paradigm shift in the martech landscape

Architaa Pandey | Sep 12, 2023

Mobile apps have revolutionized the way we interact with technology, providing us with a vast array of services and entertainment at our fingertips. However, with millions of apps available in app stores,

Architaa Pandey | Sep 07, 2023

As a business owner or marketer, you understand the value of acquiring new customers. However, what many businesses often overlook is the importance of retaining those hard-won customers

Likitha A | Sep 06, 2023

Communication has always been a fundamental aspect of human interaction, evolving dramatically from handwritten letters to text messages. Communication has never been more critical in this ever-changing landscape,

Srinivas Gurram | Sep 06, 2023

There is no end to the astronomical rise of financial technology (FinTech). More businesses are starting to use it to gain a competitive advantage. According to Statista

Sally Leslie | Aug 31, 2023

The pandemic is almost over, but the OTT fever is here to stay. It is almost second nature for us to want to watch something while doing a mundane task like eating or traveling

Architaa Pandey | Aug 30, 2023

In today's interconnected digital world, no application has revolutionized personal and business communication like WhatsApp. Launched in 2009, this modest messaging platform has become one of the most pivotal global communication hubs

Kaustuv Dwivedi | Aug 29, 2023

We all know the famous saying, one size does not fit all. Similarly, one marketing communication can not attract all customers

Sohini Mukherjee | Aug 24, 2023

Is having a great product or service enough? Have you ever wondered what your customers truly think about your product?  Are they satisfied with your services, or are there areas of improvement you must know? 

Likitha A | Aug 23, 2023

The digital marketing landscape is a bustling field packed with innovation, evolution, and competition. Among the myriad tools and technologies available for businesses to reach and engage their audience,

narendra peesapati | Aug 22, 2023

In the digital age, the role of the consumer has changed drastically. No longer is the consumer just a passive recipient of messages. Today, they are active participants, making informed choices and influencing brands in unexpected ways

Architaa Pandey | Aug 17, 2023

Acquiring new clients or having a user onboarding checklist for your business is paramount to achieving lasting success. As you establish your online presence, converting visitors into loyal customers becomes a crucial objective

Kamna Saini | Aug 16, 2023