Blog

Stop Losing Users With the Power of Product Personalization

Imagine scrolling through endless apps on your phone. All of them seem okay, but none of them grab your attention. You just want something that feels made for you and understands what you need

Kaustuv Dwivedi | Apr 03, 2024

Can Browser Notifications Transform User Engagement?

Ever wonder how a simple notification brings you back to a website you haven't visited in a while? Or why a little pop-up about a sale makes you click through with excitement? Browser notifications

Likitha A | Apr 02, 2024

Are Push Notifications and Emails the Perfect Pair?

Absolutely, without a doubt! Push notifications and emails are the ultimate dream team for skyrocketing user engagement in the vast sea of digital apps

Srinivas Gurram | Mar 28, 2024

How D2C and B2C Brands are Acing SMS Marketing

With the continued evolution of technology, marketers are always in search of new marketing channels that can drive better results

Sohini Mukherjee | Mar 27, 2024

Decoding Threads: The Story Behind Its Rise and Fall

Threads, a text-based social media platform by Meta, made a remarkable entrance, with the app achieving a user base of 100 million within a week of its launch

Architaa Pandey | Mar 26, 2024

Decoding Personalization Strategies by Industry: A Comprehensive Guide

Imagine receiving a book recommendation from an online store that perfectly matches your interests, and it feels like it was handpicked by a close friend who knows your reading habits inside and out

Architaa Pandey | Mar 21, 2024

Overcoming the Top 10 Customer Onboarding Challenges

Ever feel like your product is a hidden gem that just isn’t getting the spotlight it deserves? Or maybe you're scratching your head, wondering why users aren’t sticking around long enough to discover all its great features

Likitha A | Mar 20, 2024

9 User Onboarding Email Examples & Best Practices

User onboarding plays a crucial role in a potential user's journey, guiding them from a curious visitor to an engaged customer. This is where first impressions are made

Srinivas Gurram | Mar 19, 2024

Guest Post: Data-Driven Insights: How User Analytics Can Optimize Customer Experience

Have you ever wondered how businesses succeed by consistently delivering optimized customer experiences? The answer lies in the strategic use of user analytics

Fahad Khan | Mar 14, 2024

A 2024 Guide to Customer Loyalty

Have you ever wondered why some brands just click with people? What makes customers keep returning to them and choose them over many others?

Likitha A | Mar 12, 2024

An In-depth Analysis of Gmail and Yahoo’s New Email Guidelines

In 2024, Gmail and Yahoo introduced sweeping updates to their email guidelines, marking a pivotal shift in email communication standards. These changes

Architaa Pandey | Mar 07, 2024

Boost Customer Retention During Ramadan with Tailored Rewards

Ramadan is a sacred month for people worldwide, marked by fasting, prayer, and reflection. It's also a time when businesses, especially in Indonesia, UAE, MENA, Egypt and more, witness significant shifts in consumer behavior

Srinivas Gurram | Mar 06, 2024