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The ABCs of Customer Segmentation: What is it and Why it Matters?

The question "How well do you really know your customers?" has been perplexing businesses since the dawn of commerce.  But here's an interesting tidbit: according to a study by Salesforce,

Likitha A | Oct 26, 2023

Guest Post: Maximize the Impact of Gamification on User Engagement through Personalization

Have you ever been hooked on a mobile game, trying hard to get to the next level or aiming for a top score? You may have used a fitness tracker encouraging you to reach your daily step goal by offering virtual rewards and challenges

Kriti Krishna | Oct 25, 2023

Drive More Bookings: Travel and Hospitality Push Notification Templates

You’ve just landed in a city you’ve never visited before. It’s late, you’re tired, and all you want to do is check into your hotel and hit the hay. As you switch on your phone,

Architaa Pandey | Oct 24, 2023

Revolutionizing Diwali Shopping: Solutions for eCommerce Platforms

Diwali, the festival of lights, is when the air is filled with the aroma of sweet delicacies, the sparkle of fireworks lighting up the sky, and the joy of shopping galore

Architaa Pandey | Oct 19, 2023

Mastering User Retention with the Gaming Industry’s Winning Formulas

Let’s rewind the clock a bit. When I was younger, I remember getting hooked on Subway Surfers, an undeniable titan of the mobile gaming scene. It’s an endless-runner game that had my heart racing and my fingers swiping at full speed

Srinivas Gurram | Oct 17, 2023

Monstrously Clever Halloween Marketing: 6 Campaigns That Rocked

Halloween is more than just a spooky holiday—it's a golden opportunity for marketers to unleash their creativity and captivate customers. With the right Halloween marketing campaigns,

Architaa Pandey | Oct 11, 2023

The Art Of Re-Engagement: Why it Matters and How To Get It Right!

In a world with an app for everything (and we mean everything, from measuring your sneeze intensity to finding the nearest unicorn), it's no surprise that many of these apps get lost or unnoticed

Manisha Kumari | Oct 10, 2023

Hitting a Six: Keeping Customers Engaged During Cricket World Cup 2023

The roar of the crowd, the thrill of the game, and the unity of a nation - the ICC Cricket World Cup 2023 is not just a sporting event; it's a cultural phenomenon in India

Architaa Pandey | Oct 04, 2023

Maximizing Average Order Value: Hacks and Best Practices

eCommerce apps are increasing by the day, and the race to grab the customer's attention is fierce and fast. But how do you entice them to spend more once you have their attention?

Likitha A | Oct 03, 2023

Crafting Exceptional Customer Experiences: The Journey Builder Feature in Upshot.ai

In an age dominated by the incessant pursuit of delivering superior customer experiences, customer engagement platforms have evolved to be the magic wand for brands,

Kaustuv Dwivedi | Sep 29, 2023

Leveraging Transactional Messaging: Upgrade Your Engagement Game

As a brand, your communication with customers is crucial for building strong relationships. While promotional messaging helps in marketing and brand awareness,

Architaa Pandey | Sep 27, 2023

The Power of First Impressions: How to Optimize Your Activation Rate

You've got a fantastic product ready to change the world. You're excited, your team is excited, and now it's time to launch. People are signing up, but something's not quite right

Likitha A | Sep 26, 2023