Blog

Crafting Custom Experiences: Understanding Personalization through Segmentation

We all know the famous saying, one size does not fit all. Similarly, one marketing communication can not attract all customers

Sohini Mukherjee | Aug 24, 2023

The Customer Feedback Playbook: Techniques to Drive Business Growth

Is having a great product or service enough? Have you ever wondered what your customers truly think about your product?  Are they satisfied with your services, or are there areas of improvement you must know? 

Likitha A | Aug 23, 2023

Upshot.ai: MarTech’s Top Mobile Messaging Solution of 2023

The digital marketing landscape is a bustling field packed with innovation, evolution, and competition. Among the myriad tools and technologies available for businesses to reach and engage their audience,

narendra peesapati | Aug 22, 2023

Decoding Consumer Behaviour in Marketing

In the digital age, the role of the consumer has changed drastically. No longer is the consumer just a passive recipient of messages. Today, they are active participants, making informed choices and influencing brands in unexpected ways

Architaa Pandey | Aug 17, 2023

Guest Post: Checklist: How to Choose the Best User Onboarding Tool

Acquiring new clients or having a user onboarding checklist for your business is paramount to achieving lasting success. As you establish your online presence, converting visitors into loyal customers becomes a crucial objective

Kamna Saini | Aug 16, 2023

BFSI Push Notification Mistakes to Avoid

As technology continues to shape how we interact, push notifications have emerged as a powerful tool, enabling businesses to seamlessly engage customers, provide timely updates, and enhance their overall journey

Srinivas Gurram | Aug 10, 2023

How Data-Driven Revenue Retention Reshapes Success

Have you ever wondered how some businesses retain their customers with remarkable success while others struggle to keep them engaged? What sets these successful companies apart?

Likitha A | Aug 09, 2023

Gamification in UX Design: Engaging Users through Playful Experiences

Games have been around for a while now. Since childhood, we have all played games to learn, unwind, and have fun. Games help us satisfy our innate desire for competition and add excitement by motivating and allowing us to relax after or during a long day

Architaa Pandey | Aug 03, 2023

Guest Post – Customer Loyalty in Travel & Hospitality: Case Studies & Best Practices

With COVID-19 restrictions lifted, the travel and hospitality industry is experiencing a significant rebound in 2023. A study by The Mastercard Economics Institute reveals global leisure travel is up by 31% in March 2023 vs 2019

Bhavya Garg | Aug 01, 2023

Supercharge Engagement: Upshot.ai SDK Unleashes New Features

As technology continues to evolve, so does the need for user-centric solutions that enhance engagement and retention. Upshot.ai, the leading platform for gamified user experiences

Likitha A | Jul 28, 2023

Beyond Boundaries: Upshot.ai Redefines MarTech for Customer Engagement

We are thrilled to share the incredible news that Upshot.ai has been bestowed with the prestigious e4m Maverick Award. We have been recognized in the esteemed category of "Best Use of MarTech for Customer Engagement

Kaustuv Dwivedi | Jul 25, 2023

6 Critical Customer Engagement Mistakes to Avoid in BFSI Companies

Digital transformation has dramatically reshaped the Banking, Financial Services, and Insurance (BFSI) sector. Technological advancements, changing regulations,

Architaa Pandey | Jul 20, 2023