Blog

Do you remember the saying “Everyone is in Sales”? It is true for you and the members of your business, but it's doubly true for your customers

Likitha A | Jan 05, 2023

Developing a new product and launching it in the market isn’t enough to guarantee its success. All the resources spent on developing an app or website and then making it viral are wasted if it is unable to engage and retain its acquired users

Architaa Pandey | Jan 03, 2023

In any business, it’s important to understand who your customers are and what makes them tick. Customer analysis is understanding your customers, their needs, and how best to meet them

Shehnaz Abdul Jabbar | Dec 29, 2022

Mobile apps have taken the world by storm; now, it's almost impossible to imagine our world without them. Today we have an app for almost everything - be it playing games,

Shehnaz Abdul Jabbar | Dec 27, 2022

One of the greatest advances of technology today is the invention of mobile apps which made our lives incredibly simple and hassle-free. Whether it's for work or play,

Shehnaz Abdul Jabbar | Dec 15, 2022

Push notifications are something we see every day. Any time you pick up your mobile device, you have at least five push notifications waiting for you

Shehnaz Abdul Jabbar | Dec 13, 2022

Mobile marketing has been a buzzword for a few years, and now it's evident that it is here to stay. It is the best way to reach your customers on the go,

Shehnaz Abdul Jabbar | Dec 08, 2022

Gamification is all the rage these days. But underneath all the hype, there are many gamification myths and traps that people fall into while designing their customer engagement strategy

Srinivas Gurram | Dec 06, 2022

Hearing the term gamification often makes us believe that it must have something to do with video games. Asking experts about the same gives us answers like behavioral changes,

Architaa Pandey | Dec 01, 2022

Shopping cart abandonment is one of the most common problems faced by eCommerce stores. Indeed, 69% of online shoppers who add products to their carts leave before completing their orders

Alexander Bickov | Nov 29, 2022

Christmas is a time for fun and joy. However, it's also the season when many consumers have little time to shop for their loved ones, though they have all the intent. If you're one of them,

Kaustuv Dwivedi | Nov 24, 2022

Gamification is a new way of looking at how you engage with your customers. It's about making your brand experiences more captivating and memorable

Srinivas Gurram | Nov 22, 2022