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SaaS is gradually becoming one of the fastest-growing technology sectors. It witnessed more than 5X growth from $31.4 billion to an estimated $195 billion between 2015 and 2022

Hazel Raoult | Feb 23, 2023

According to Statista, only 32 percent of users return to an app 11 times or more after downloading it. In fact, 25 percent of users abandon an app after just one use

Shehnaz Abdul Jabbar | Feb 21, 2023

It is no secret that poor customer engagement can be a red flag for any eCommerce platform. With a plethora of options available in the market,

Emmanuella Otutu | Feb 16, 2023

With the digital world transformation, capturing the attention of users was a constant challenge for businesses. Traditional marketing methods, such as email or display ads,

Srinivas Gurram | Feb 14, 2023

Enough has been said about feature adoption. But let’s reiterate. Having feature adoption strategies is a must for any website or mobile app. It is especially true if the product owners want to gain rewards from the efforts,

Architaa Pandey | Feb 09, 2023

Gone are the days of confusing bank statements, cluttered checkbooks, and long queues. Fintech apps have bridged the gap between us and our complex finances by making money management a breeze

Likitha A | Feb 07, 2023

In the world of mobile marketing, users must be engaged in an effective yet subtle way to earn the privilege of having their app remain on a user's phone

Srinivas Gurram | Feb 02, 2023

Boosting employee productivity is crucial for the ongoing success of your company. The more productive your workforce is, the more your company will succeed

Aanya Rachel | Jan 31, 2023

How often does it happen that you’ve been using a website or a mobile app for a long time but only come to know about a feature it had through your social circle much later?

Architaa Pandey | Jan 19, 2023

Gone are the days when a customer’s relationship with a brand would begin and end with just a single transaction. Today, that single transaction is the beginning of a customer’s journey

Likitha A | Jan 17, 2023

Communication is essential to any business, especially for marketers who need to communicate with their users while delivering value. By using communication mediums

Srinivas Gurram | Jan 12, 2023

Customer onboarding is the process of engaging with customers at the beginning of their relationship with your company. It can be as simple as providing them with a welcome email or as complex as helping them sign up for a trial period

Kaustuv Dwivedi | Jan 10, 2023