All the Latest Blogs and Insights to Drive Product Adoption & Conversions. Learn from our experts.
Engaging Users on Personal Loan Apps in India
With a paradigm shift in the Indian banking landscape over the past decade, the lending ecosystem has undergone a transformative change.
Sohini Mukherjee | Sep 21, 2023
Loyalty Marketing 101: How to Keep Customers Coming Back
Did you know that loyal customers tend to spend more money, make more frequent purchases, and are more inclined to recommend your brand to others? Indeed,
Srinivas Gurram | Sep 20, 2023
Guest Post: 10 Assured Steps to Optimize Your Customer Advocacy Strategy
As businesses today face intense competition (not to mention an impending recession), they are scrambling for ways to grow and maintain revenues
Damola Layonu | Sep 19, 2023
The A to Z Guide To Marketing Analysis
Ever launched a new product or campaign with your fingers crossed, hoping it resonates? That's the daily challenge of business owners and marketers
Likitha A | Sep 14, 2023
Unified Experiences: Why Omnichannel is the Future of Business
A few years ago, the landscape of customer engagement was quite different. Back then, the options for communication channels were limited
Srinivas Gurram | Sep 13, 2023
Impact of the Digital Personal Data Protection Act 2023 on Martech in India
In the era of technological advancement and data-driven marketing, the introduction of the Digital Personal Data Protection Act 2023 (DPDP 2023) has brought forth a paradigm shift in the martech landscape
Architaa Pandey | Sep 12, 2023
Top Effective Strategies for App User Re-Engagement
Mobile apps have revolutionized the way we interact with technology, providing us with a vast array of services and entertainment at our fingertips. However, with millions of apps available in app stores,
Architaa Pandey | Sep 07, 2023
Top 10 Customer Retention Metrics You Should Track
As a business owner or marketer, you understand the value of acquiring new customers. However, what many businesses often overlook is the importance of retaining those hard-won customers
Likitha A | Sep 06, 2023
Drive Conversions with In-App Messaging: 6 Use Cases and Examples
Communication has always been a fundamental aspect of human interaction, evolving dramatically from handwritten letters to text messages. Communication has never been more critical in this ever-changing landscape,
Srinivas Gurram | Sep 06, 2023
Guest Post: Personalization and Customization: The Key To FinTech Engagement
There is no end to the astronomical rise of financial technology (FinTech). More businesses are starting to use it to gain a competitive advantage. According to Statista
Sally Leslie | Aug 31, 2023
The Future of OTT: Leveraging Push Notification Templates for User Engagement
The pandemic is almost over, but the OTT fever is here to stay. It is almost second nature for us to want to watch something while doing a mundane task like eating or traveling
Architaa Pandey | Aug 30, 2023
The Power of Using WhatsApp With Upshot.ai
In today's interconnected digital world, no application has revolutionized personal and business communication like WhatsApp. Launched in 2009, this modest messaging platform has become one of the most pivotal global communication hubs
Kaustuv Dwivedi | Aug 29, 2023
