Blog

The term gamification had come a long way since 2003, when it had a mere presence. And as we all can see, years later, gamification is everywhere

Ravi Vaka | Aug 17, 2021

These days every customer interaction is a result of customer insights to drive engagement. Many wonder what happens behind the screens where the end-user interacts with the product/app

Ravi Vaka | Aug 09, 2021

Someone rightly said, “The most successful people are those who are good at Plan B.” In many instances in real life, we tend to believe one way is the right choice,

Ravi Vaka | Aug 05, 2021

To engage is to interact with the users. But sometimes, conversations become obsolete and one-sided, where the users ignore any sort of communication from the brand

Ravi Vaka | Aug 02, 2021

Surveys are playing a crucial role in the process of decision-making or concluding a hypothesis. We often get to see them during the exit polls revealing media channels where results are accurately predicted for any election

Ravi Vaka | Jul 30, 2021

Today, most companies have ventured into the subscription economy for survival. To engage users in the right way without annoying them is making huge money by amplifying the subscription rate

Ravi Vaka | Jul 26, 2021

There is no doubt that managing retention is the most critical aspect of a sustainable business. In many cases, customer retention is more important than customer acquisition

Kaustuv Dwivedi | Jul 22, 2021

Visitors looking for SaaS products are the ideal audience that visits your website or demo as part of sales or marketing efforts. SaaS is a crowded space; a single customer explores multiple SaaS companies before they finalize the deal

Ravi Vaka | Jul 15, 2021

"App Uninstall" is a nightmare for business owners! We are living in a world of instant gratification and high expectations

Ravi Vaka | Jul 13, 2021

It’s been a while since I started working with Upshot.ai. Suppose there is one thing I admire or that makes it better compared to many of its competitors. In that case, it is how seamlessly Upshot.ai has consolidated various user engagement options as a single tool

Ravi Vaka | Jul 02, 2021

Do you think it's always good to have many options? In 2004, American psychologist Barry Schwartz wrote a book called "The Paradox of Choice," where Barry argues that eliminating consumer choices can significantly reduce anxiety for shoppers

Kaustuv Dwivedi | Jun 23, 2021

Among all major industries, we can say quite confidently that the position of Foodtech is pretty strong. Today, it is not only convenient but essential as well to order in as we get accustomed to new trends

Ravi Vaka | Jun 17, 2021