All the Latest Blogs and Insights to Drive Product Adoption & Conversions. Learn from our experts.
How to trigger Behavioral Changes in users using Gamification
Shehnaz Abdul Jabbar | Apr 07, 2022
Top 3 Tips for growing your Personal Finance App
Financial literacy has increased now more than ever. People are aware that savings and investments are essential, but unlike before, there is no need to dig through piles of receipts or go through tedious processes to organize finances
Likitha A | Apr 05, 2022
What startups should know about DAUs and MAUs
What should startups know about DAUs and MAUs? We have witnessed a surge in the number of startups during the COVID-19 outbreak,
Kaustuv Dwivedi | Mar 29, 2022
How Banks can use Mobile Banking Apps to Cross-sell and Upsell
Acquiring a new customer is far more expensive than retaining an existing customer. Customer loyalty comes into the picture here as your loyal customers use your app more frequently when compared to new ones
Likitha A | Mar 25, 2022
How can Insurance companies tackle the long silence between engagements with their Customers
The insurance industry is not exactly associated with the most positive emotions from the customer's point of view. It is generally considered a "low-touch" industry,
Shehnaz Abdul Jabbar | Mar 22, 2022
Tips to improve adoption of mobile banking apps
The banking industry has been urging its customers to use digital channels such as mobile and Internet banking for several years now
Srinivas Gurram | Mar 15, 2022
How to improve Mobile Banking App Feature Adoption
The world is constantly changing, improving, and adjusting to our needs and desires. Everything from how we buy, sell, and pay is changing. So how have things changed for boring and time-consuming banking processes
Likitha A | Mar 10, 2022
How can we make digital banking exciting to users by applying gamification?
Well, demand from customers and ever-changing technology have had a significant impact on how banks do business. Not to mention how they keep ahead of the competition
Shehnaz Abdul Jabbar | Mar 08, 2022
Fintech Marketing in 2022: Trends, Ideas, and Strategies
Technology has always made things easy, simple, and interesting for us. It has also changed the game for financial services and fintech marketing, which are usually monotonous and tiresome
Likitha A | Mar 03, 2022
D2C model: Top D2C brands and what you can learn from them
If you haven’t already heard of the DTC business model or D2C brands, then don’t worry — you probably already know what they are, and you’ve probably already shopped from a DTC brand before, too
Shehnaz Abdul Jabbar | Mar 01, 2022
How Intrinsic Motivation helps to boost eCommerce purchases
Think about the last time you went shopping. Just yesterday, I bought a panda-shaped coffee mug because it was adorable. The minute I saw it, I put it in my cart
Shehnaz Abdul Jabbar | Feb 22, 2022
What’s new at Upshot.ai: Trivia 2.0 unlocked!
At Upshot.ai, we never stop improving our product. Hence, after every update, we go back to our drawing boards, add new features, and enhance existing ones
Likitha A | Feb 15, 2022
