Blog

What is a good Net Promoter Score? Why is NPS Important?

After years of research and going back and forth, and companies spending tons of time and money to figure out the perfect tool to measure customer satisfaction and behavior,

Kaustuv Dwivedi | Oct 19, 2021

6 Customizable In-app Messaging Templates to Improve User Engagement

In-app messaging templates enable you to onboard new users, explain new product features, gather feedback, and create engagement with your users

Ravi Vaka | Oct 12, 2021

Announcement: Upshot.ai has won the Best Tech Startup in Dallas at Timmy Awards 2021

Upshot.ai is a new-age customer engagement and gamification platform built with the mission to help brands around the world to understand, engage, and build lasting relationships with customers in a way that is effortless and easy. 

narendra peesapati | Oct 08, 2021

10 user engagement tips to supercharge your app for success

User engagement. This quote perfectly describes the situation of a new app in the App Store. Extensive marketing and advertising can finally lead to an app download,

Ravi Vaka | Oct 06, 2021

How to drive more transactions and keep customers engaged for your fintech app

When the pandemic began, the usage of digital wallets surged to 83%, and pundits projected the fintech industry would be worth over $10 trillion a year by 2025 (TelecomTV, 2021

Ravi Vaka | Oct 04, 2021

Best welcome message templates to spice up User Onboarding rate

User onboarding is all about sending users a welcome message, nurturing them to use and adapt to the product features. At the onboarding stage, there are specific goals of engagement and the messaging changes for each one of them

Ravi Vaka | Sep 28, 2021

What is Product Adoption? What are the key indicators for success?

Every business aims at building scalable and sustainable growth products. But the Play Store and Marketplaces are crowded with millions of such products solving a great problem but never made it big because of the usability issue

Ravi Vaka | Sep 16, 2021

What is value gap? How to increase engagement by creating habit-forming loops

Marketers need to increase engagement through habit-forming loops are present in a product. Users tend to buy products assuming that the product meets certain business needs in the right way

Ravi Vaka | Sep 13, 2021

8 Strategies to Boost App User Engagement

It's tempting to think of user acquisition as the most crucial statistic for evaluating mobile app success, but even high download rates aren't worth much without active users

Ravi Vaka | Sep 09, 2021

Future of customer onboarding in banks

Creating a lasting first impression in banking starts with a stellar customer onboarding journey. Learn how banks can gain an edge by embracing digital technologies and building an onboarding journey focused on delivering the ultimate user experience to new clients.

Ravi Vaka | Sep 06, 2021

5 Customer Questions Answered by Good Onboarding Practices

An effective user onboarding process has a lot of benefits. Like any other business strategy, user onboarding has its own set of advantages

Ravi Vaka | Aug 30, 2021

Why personalization matters for ecommerce customer engagement

80% of shoppers are more likely to buy from a company that offers personalized experiences (Epsilon). That’s a significant percentage of users, isn’t it?

Ravi Vaka | Aug 26, 2021