All the Latest Blogs and Insights to Drive Product Adoption & Conversions. Learn from our experts.

How to Leverage Gamification in Your Sales Training
Gamification has outstanding potential when it comes to sales training. The sales force is an essential component of any organization, whether a product, company, or service business
Likitha A | Feb 10, 2022

3 Ways Gamification in Social Media can Increase User Engagement
Can we imagine our lives without this technology and social media? Social media has become a second life to all of us; predominantly, Millennials and Gen Z are entirely dependent on
Likitha A | Feb 01, 2022

Guest Post: How can cohort-based lead nurturing help you close more sales
Undeniably targeted cohort-based lead nurturing followed by lead nurturing is of utmost importance for any business. The practice brings more visibility to your brand, making it credible in the consumer market
Akshay Deogiri | Jan 25, 2022

What Does the Future Hold for Gamification?
The term gamification had come a long way since 2003, when it had a mere presence. And as we all can see, years later, gamification is everywhere
Kaustuv Dwivedi | Jan 17, 2022

Top 3 gamification techniques to boost your loyalty program
Companies have been increasing customer engagement through loyalty programs for many years now. However, statistical data shows that 40 percent of loyalty program participants quit at least one program
Kaustuv Dwivedi | Dec 21, 2021

What is Octalysis Framework in Gamification
Octalysis is an award-winning gamification framework created by the Gamification guru, Yu-kai Chou. This framework lays out the structure for analyzing the driving forces behind human motivation. It is the process of applying the core behavior drives that motivate a user to complete a task efficiently through an interactive experience. The Octalysis framework is used in various industries to increase user engagement, ROI and motivation.
Shehnaz Abdul Jabbar | Dec 16, 2021

How to use Gamification in Mobile Apps to Boost User Engagement
Can we imagine our lives without mobile phones or applications? How many apps do you have on your phone that you almost forgot about?
Likitha A | Nov 25, 2021

What is Gamification? Best Gamification Marketing Ideas you can try in 2021
Gamification in marketing is not an unfamiliar word anymore! We are not only a generation of instant gratification, but we also expect our experience to be non-monotonous and fun
Likitha A | Nov 18, 2021

Gamification: How can it help your business to drive more conversions in 2022?
The term gamification in 2022 has come a long way since 2003 when it had a mere presence. And as we all can see, years later, gamification is everywhere
Kaustuv Dwivedi | Nov 16, 2021

Top eCommerce gamification strategies to revolutionize the shopping experience
“Games are the only force in the known universe that can get people to take actions against their self-interest, predictably, without applying force.”
Shehnaz Abdul Jabbar | Nov 10, 2021

Easy Onboarding Tips to Help You Get It Right From the Start
Many of us have experienced dissatisfaction with a product or service once we’ve subscribed or signed up for it. Be it a lack of guidance on how it works
Shehnaz Abdul Jabbar | Oct 26, 2021

What is Product Experience (Px)? Role of Px in Customer Experience
The digital landscape has transformed so much that there are reasonably a lot of theories and strategies around what is best for customers and their experiences
Likitha A | Oct 21, 2021