Blog

The app market has become more competitive over the years, and businesses are finding it challenging to get their app into the limelight and position their app in the go-to-market

Upshot.ai Team | Dec 15, 2020

One of the important metrics investors look for is the break-even point for any business to prosper, i.e., when an investment will start generating a positive return

Upshot.ai Team | Dec 09, 2020

Everything is around smartphones in today’s world, primarily using mobile applications, whether it can be booking a doctor’s appointment or ordering some delicious food

Upshot.ai Team | Nov 27, 2020

In-app messaging is a crucial component of a strong user engagement strategy. The mechanism is at its best when it reaches users at the right place, at the right time, across all channels

Srishti Verma | Nov 19, 2020

Let’s assume that your acquisition campaigns paid off, and you got high download rates for your app. But what happens if most of these users are dormant users or the churn rate is very high?

Santhosh Kalvakolanu | Nov 12, 2020

How do games engage people without even realizing that they have been playing for hours? Many applications or product managers wonder how they can engage users so well

Srishti Verma | Oct 30, 2020

User onboarding is the first point of contact with the new user when they download your product. It is a brief walkthrough that demonstrates how to use the app to the users

Srishti Verma | Oct 22, 2020

Mapping a user journey provides app owners and marketers with critical insights into how to optimize the user experience and eliminate pain points throughout the app

Srishti Verma | Oct 14, 2020

Customer loyalty is an idea that's as old as the business itself. Everyone knows that having loyal customers makes fundamental business sense, and everyone talks about it a lot

Krishna Chaitanya Swarna | Oct 05, 2020

User engagement measures if users find value in your product. User engagement can be a combination of various activities, such as downloads, signup, clicks, share, and more

Ravi Vaka | Sep 22, 2020

As a marketer, growth hacker, or product owner, you’re under tremendous pressure to hit your revenue/growth KPIs. It's a tough job even during regular times, but under COVID-19, it can get insanely hard. To engage customers is even more challenging but not impossible

Krishna Chaitanya Swarna | Jun 22, 2020

Traditional sales funnels are based on the typical AIDA (Awareness - Interest - Decision - Action) model of buying behavior.  Though the concept of having different funnel steps will remain the same, the levels have to change with the type of business, the buyer journey, or the engagement journey.

Abhinandan Ghosal | May 19, 2020