Blog

In today’s competitive marketplace, traditional demographic segmentation based on age, income, or location no longer provides the complete picture of consumer behavior.

Kaustuv Dwivedi | Nov 28, 2024

Imagine if Black Friday and Cyber Monday, the grand finale of the retail world's most exhilarating and frenetic time, were just the opening chapters of an ongoing story with your customers

Architaa Pandey | Nov 26, 2024

What prompts us to open an email: a personalized or generic subject line? Personalization has become an essential marketing strategy for engaging customers effectively.

Srinivas Gurram | Nov 21, 2024

Imagine knowing precisely how your customers behave, what motivates them to purchase your product and tailoring your marketing efforts to suit their needs best

Vibhor Dubey | Nov 14, 2024

Knowing what makes a "good app session" and how to measure it can be a game-changer. It can help you understand not only how users interact with your app but also how engaged they really are.

Likitha A | Nov 12, 2024

Have you ever wondered what compels you to open an email? Is it the catchy headline that grabs your attention, the personalized content that speaks directly to you, or the timing of the email?

Srinivas Gurram | Nov 07, 2024

Christmas is the most wonderful time of the year to spend time with your family and friends. And it is also the perfect time for brands to engage and retain users with exciting marketing campaigns. During this time,

Likitha A | Nov 05, 2024

We almost always check our SMS when we pick up our phones, making it one of the most reliable forms of communication.

Srinivas Gurram | Oct 29, 2024

User stickiness is the difference between an app that fades into the background and one that becomes an indispensable part of your users’ daily routine.

Architaa Pandey | Oct 24, 2024

Launching a product is only half the battle. The real challenge is ensuring that your audience adopts and sticks with it.

Likitha A | Oct 22, 2024

As the leaves turn golden and the air fills with the crisp promise of winter, there's a palpable sense of excitement that spreads through the business world

Architaa Pandey | Oct 17, 2024

Have you ever wondered why some apps grab your attention while others fade into the background? In an age where smartphones buzz constantly, how do businesses cut through the noise to reach their audience effectively?

Likitha A | Oct 15, 2024